Senior Manager, CRM Campaign Strategy, Insights

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Create, implement, assess, and enhance customer marketing initiatives that drive lead generation, foster customer engagement, promote repeat business, and contribute to revenue growth.

• Formulate CRM strategies that bolster customer acquisition, retention, reactivation, referrals, and enhance customer lifetime value.

• Identify opportunities for segmentation and targeting by utilizing behavioral, demographic, transactional, and geographic data.

• Develop strategies for audience targeting, offers, messaging, and contact methods.

• Suggest testing and optimization strategies.

• Oversee the complete execution of direct mail campaigns, including audience selection, setup, production timelines, delivery schedules, and post-campaign evaluations.

• Collaborate with direct mail agencies, printers, data providers, and marketing vendors.

• Ensure that campaign deliverables are precise, timely, and adhere to budget constraints.

• Establish reporting methodologies, KPIs, measurement frameworks, attribution strategies, and performance benchmarks.

• Design and assess control groups, holdouts, incrementality analyses, and performance comparisons.

• Evaluate performance across various channels, including direct mail, email, and other CRM programs.

• Generate executive-ready reports, dashboards, presentations, and summary recommendations.

• Verify campaign data, calculations, assumptions, and reporting outputs.

• Manage CRM campaign calendars, set priorities, timelines, and communication with stakeholders.

• Create campaign briefs and execution strategies.

• Coordinate efforts across marketing, creative, analytics, technology, and franchise teams.

• Ensure adherence to brand, legal, privacy, and operational standards.

• Assist in the evaluation and implementation of new CRM programs, technologies, tools, and capabilities.

• Maintain documentation, best practices, and operational procedures.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or a related field.

• Over 7 years of experience in CRM, lifecycle marketing, database marketing, or similar fields.

• Extensive hands-on experience in developing, executing, and assessing direct mail programs.

• Strong grasp of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics.

• Proven ability to translate campaign outcomes into actionable business insights and recommendations for stakeholders and leadership.

• Advanced proficiency in Excel, including pivot tables, lookups, campaign analysis, and data interpretation.

🏝️ Benefits

• Bonus

• Equal opportunity employer

• Confidential handling of applicant information according to EEO guidelines