Senior Manager, Creator Partnerships – Social Commerce

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the creator strategy for two women's health brands, focusing on Meta seeding and TikTok Shop affiliate programs.

• Establish performance objectives for outreach, response rates, approvals, content delivery, cost efficiency, and overall campaign effectiveness.

• Develop AI workflows for creator qualification, personalized outreach, content tagging, and rights management.

• Lead and mentor a team of two associates.

• Supervise outreach efforts, follow-ups, creator communications, fulfillment coordination, and administrative processes.

• Create a scalable creator acquisition pipeline through direct outreach, the TikTok Shop affiliate marketplace, and an established network of creators.

• Maintain hundreds of creator content pieces each month while also developing a separate affiliate pipeline.

• Recruit and manage TikTok Shop affiliates, including commission tiers, collaborations, samples, and GMV performance.

• Oversee partnerships from initial outreach and qualification to contracting, product delivery, content production, payment, and performance evaluation.

• Ensure compliance with claims, FTC disclosures, and platform-specific policies.

• Secure rights for usage and TikTok ad authorization at the start of partnerships.

• Route creator content to paid social, marketplace listings, email, and brand channels.

• Manage TikTok consultants, content agencies, and the influencer marketing technology stack.

• Collaborate with Supply and Operations on product kits and oversee creator invoicing and payments.

• Define KPIs, manage budgets for creators and sampling, analyze performance data, and generate weekly, monthly, and quarterly reports.

⛳️ Requirements

• 5+ years of experience in influencer marketing, creator partnerships, or creator affiliate marketing.

• Proven track record of managing at least one program end-to-end with commercial accountability.

• Operational experience running a TikTok Shop or similar creator affiliate program, with personal accountability for GMV or revenue.

• DTC or e-commerce background in health and wellness, beauty, or another regulated consumer sector.

• Experience managing or mentoring team members, demonstrating an ability to enhance their output.

• Background in overseeing external agencies, consultants, or vendors.

• Expertise in structuring and negotiating both flat-fee and performance-based partnerships.

• Strong analytical abilities and a history of utilizing campaign data to inform decisions.

• Proven experience in building or deploying an AI or automation workflow that significantly increased throughput.

• Highly preferred: experience managing brand-owned organic social channels.

• Highly preferred: familiarity with FTC material-connection disclosure and platform claim policies.

• Highly preferred: experience repurposing creator content for performance advertising and securing ad authorization.

• Highly preferred: hands-on experience with SARAL, Modash, Lefty, or similar tools.

• Highly preferred: experience managing programs across various brands or product categories.

• Highly preferred: experience collaborating with healthcare professionals or subject-matter experts.

• Highly preferred: understanding of paid social creative testing and direct-response principles.

• Highly preferred: genuine interest in health, wellness, consumer behavior, and social media culture.

🏝️ Benefits

• Opportunity to play a key role in the growth of DTC health and wellness brands.

• Potential for consideration for either a full-time position or a 6-month contract.

• Flexible remote work options.

• Collaborate with global teams and brands serving customers around the world.