Senior Manager, Copy and Brand Storytelling

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and enhance the Grüns voice across various campaigns, launches, social media, retail, partnerships, and other brand interactions.

• Oversee and guide the Junior Copywriter by providing creative direction, constructive feedback, and developmental assistance.

• Craft scripts for television, social media, digital platforms, and brand campaigns.

• Create campaign concepts, messaging, naming, and brand narratives.

• Collaborate with the Social Media Manager to generate social-first ideas and consistent content.

• Work alongside the Art Director, Creative Director, and SVP of Brand to establish new brands from inception, encompassing positioning, naming, voice, messaging, and launch strategies.

• Formulate creative narratives for collaborations and partnerships in conjunction with the SVP and VP of Brand.

• Coordinate with the Legal team to convert claims and product benefits into clear and precise language.

• Partner with Retail on in-store messaging, storytelling, signage, and display materials.

• Collaborate with Growth and E-commerce teams on campaign ideas and brand storytelling across the website and performance channels.

• Propel the brand in innovative directions while maintaining its core identity.

⛳️ Requirements

• A minimum of 8 years of experience in brand storytelling, copywriting, advertising, editorial, entertainment, or another creative field where ideas and language are crucial.

• Experience in comedy with a witty and humorous tone that avoids cheesiness.

• Senior creative experience within a Consumer Packaged Goods (CPG) brand, agency, start-up, or similarly dynamic environment.

• An outstanding portfolio that showcases conceptual thinking.

• Proven experience in developing the language for comprehensive 360 campaigns.

• A keen awareness of cultural trends, internet phenomena, and current discussions.

• Experience in managing, mentoring, and providing feedback to writers.

• Ability to collaborate closely with designers, art directors, strategists, marketers, product teams, legal professionals, executives, and others.

• A strong point of view balanced with humility.

• An instinct for ensuring brands are culturally relevant.

• A general skepticism towards AI while being open to its use for enhancing work efficiency.

🏝️ Benefits

• Bonus potential based on experience.

• Comprehensive benefits package.

• Robust benefits coverage for you and your family.

• Generous paid time off (PTO).

• Complimentary Grüns products.

• Health and well-being-focused perks.

• Opportunities for career advancement.

• Support for wellness and work-life balance.