Senior Manager, Content Systems – Innovation

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in defining and executing HealthCentral’s structured and modular content strategy.

• Oversee the development of content models, schemas, taxonomy, metadata, tagging, and governance within Contentful.

• Convert traditional articles and other content into reusable assets applicable across various products, channels, and experiences.

• Create models for healthcare information, including conditions, treatments, drugs, symptoms, side effects, FAQs, clinical information, and journey-based guidance.

• Collaborate with Editorial, Product, and Technology teams to ensure content structures meet audience needs, business goals, and future product capabilities.

• Design tools, templates, frameworks, and repeatable processes to enhance content planning, production, structuring, updating, and distribution.

• Identify areas of workflow friction, duplication, and inefficiency, and devise practical solutions.

• Assess and implement technologies that enhance content operations, reuse, personalization, and performance.

• Discover and apply AI and automation opportunities for content tagging, transformation, updating, optimization, quality control, reuse, and distribution.

• Develop workflows that integrate automation with editorial, clinical, and governance oversight.

• Evaluate emerging tools and methodologies, measuring their operational or audience impact.

• Establish a foundation for the “create once, publish everywhere” concept across HealthCentral’s ecosystem.

• Link structured content to personalization, user journeys, digital tools, and next-best-action experiences.

• Set standards for content systems, along with documentation, governance, and quality controls.

• Act as a strategic liaison among Content, Product, Technology, Analytics, Clinical, and Revenue teams.

• Convert editorial and audience needs into system and workflow specifications.

• Advise on and prioritize investments in content systems.

• Foster organizational awareness of structured content and its significance in discovery, personalization, efficiency, and growth.

⛳️ Requirements

• A minimum of 7 years of experience in content strategy, content systems, content operations, digital product, content design, or a related field.

• Proven experience in developing or managing structured and modular content systems within a modern CMS, with a strong preference for Contentful experience.

• A solid grasp of content modeling, taxonomy, metadata, tagging, governance, and reusable content.

• Experience in creating scalable tools, templates, workflows, or operational frameworks.

• Demonstrated capability to identify complex issues and formulate practical, innovative solutions.

• Familiarity with integrating AI, automation, or emerging technologies into content workflows.

• A strong product mindset with experience linking content systems to audience experiences and business outcomes.

• Ability to translate editorial and audience requirements into functional system specifications.

• Extensive cross-functional experience working with Editorial, Product, Technology, Analytics, and other stakeholders.

• Experience in healthcare, regulated content, or a high-trust information environment is preferred.

🏝️ Benefits

• Fully remote work arrangement.