Senior Manager, Competitive Intelligence – Positioning

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Develop, scale, and uphold a highly adopted competitive single source of truth featuring battlecards, competitor assessments, and playbooks.

• Create and refine Wrike's positioning and value messaging tailored to specific verticals and buyer personas.

• Convert competitive intelligence into actionable sales strategies, including discovery questions, objection management, and displacement strategies.

• Participate in critical competitive evaluations and churn-risk discussions.

• Design and manage the win/loss program utilizing Salesforce, Clari, Clozd, or Klue, with quarterly reports and recommendations.

• Monitor and assess competitor pricing structures, packaging modifications, and discounting practices.

• Develop ROI models, TCO comparisons, and value realization frameworks for enterprise agreements.

• Provide regular competitive intelligence updates for Go-To-Market and product leadership.

• Examine market trends, pricing and packaging changes, product launches, mergers and acquisitions activity, and analyst coverage.

• Collaborate with Analyst Relations on Gartner, Forrester, IDC, RFPs, RFIs, evaluation criteria, and review-site strategies.

• Create and enhance AI-driven workflows for competitor monitoring, win/loss sentiment analysis, teardown assessments, and competitive RFP responses.

• Report on win rates, competitive displacement, deal velocity, influenced ACV, and field adoption of competitive materials.

• Report to Product Marketing Management while collaborating with Product Management, Revenue Enablement, Sales, and Executive Leadership.

⛳️ Requirements

• Over 7 years of experience in competitive intelligence, product marketing, or strategic Go-To-Market roles within B2B SaaS.

• Proven track record of establishing competitive programs and enablement resources that significantly improved win rates and deal velocity.

• Demonstrated ownership of strategic functional initiatives from inception to completion without team support.

• Capability to influence and align senior stakeholders across Sales, Product, Enablement, and Executive Leadership without direct authority.

• Outstanding written and verbal communication skills.

• Knowledge of enterprise value selling methodologies such as Force Management's Command of the Message, MEDDICC/MEDDPICC, Challenger, or similar frameworks.

• Experience in work management, collaboration, knowledge management, or related enterprise SaaS categories.

• Practical experience with competitive intelligence and revenue tools, including Klue, Clozd, Clari, Salesforce, Gemi, or Claude.

• Direct involvement in significant industry research such as Gartner Magic Quadrant, Forrester Wave, or equivalent studies.

• Familiarity with pricing intelligence, packaging analysis, and contract negotiation dynamics.

• Financial literacy, including the ability to extract insights from a company’s annual reports.

🏝️ Benefits

• 25 calendar days of paid vacation.

• Parental Leave: 26 Weeks Maternity / 4 Weeks Paternity.

• 2 Volunteer Days.

• Bike-to-Work Scheme.

• Health Insurance (for Employees + Dependents).

• Life Insurance.

• Income Protection.

• Pension Scheme.

• Flexible working arrangements, including remote work, hybrid environments, and co-working spaces in various locations.