Senior Manager, Commercial Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a strategic commercial consultant for LOVB Pro teams, concentrating on ticketing and sponsorship effectiveness.

• Create and enhance sales strategies related to pricing, inventory control, sales sequencing, lead generation, customer retention, renewals, and acquisition.

• Evaluate ticketing and sponsorship performance across the League, including pacing, sales, attendance, gate receipts, pipelines, and commercial analytics.

• Set KPIs, benchmarks, dashboards, scorecards, forecasts, and performance reports for ticketing and sponsorship.

• Conduct in-depth analyses of ticketing and sponsorship strategies with teams, formulating actionable plans to monitor progress.

• Provide guidance on ticket sales staffing, sales methodologies, pipeline management, resource distribution, sponsorship packaging, pricing, positioning, category strategy, and prospecting.

• Identify effective strategies and develop scalable best practices, tools, templates, case studies, and resources.

• Diagnose commercial issues and propose practical, measurable action plans.

• Offer direct support during ticket sales launches, renewal campaigns, and significant sponsorship initiatives.

• Engage in market visits and collaborate with team commercial personnel.

• Lead League-wide ticketing and sponsorship working groups while supporting training and professional development efforts.

• Work in conjunction with League Marketing, Partnerships, Data & Analytics, Finance, Merchandise, Venue Operations, and additional functions.

⛳️ Requirements

• A bachelor's degree is mandatory.

• Over 7 years of pertinent experience in professional sports, entertainment, live events, or a similar commercial setting.

• Extensive experience in ticket sales, sponsorship sales/strategy, revenue strategy, or commercial operations, with deep knowledge in at least one area of ticketing or sponsorship.

• Proven experience in developing sales strategies, assessing pipelines, establishing KPIs, and measuring performance against revenue targets.

• Experience collaborating with senior business and commercial executives.

• Demonstrated ability to use commercial data and insights to impact business decisions and revenue outcomes.

• Strong expertise in professional sports ticketing, sponsorship, revenue strategy, or commercial operations.

• Comprehensive understanding of ticket sales, sponsorship sales, pipeline management, pricing, inventory, and revenue-generating strategies.

• Strong analytical skills and proficiency in working with commercial data, dashboards, forecasts, KPIs, and performance reporting.

• Ability to set benchmarks and simplify complex data into clear recommendations for senior leaders.

• Proven capability to build trusted relationships and influence leaders without direct authority.

• Ability to function as both a strategic advisor and a hands-on problem solver.

• Outstanding communication, presentation, facilitation, and stakeholder management skills.

• Strong organizational capabilities with the ability to prioritize across various teams and workstreams.

• Experience with ticketing platforms, CRM systems, sponsorship pipeline tools, and commercial reporting systems is preferred.

• A passion for LOVB's mission and a commitment to aiding teams in establishing sustainable, high-performing businesses.

🏝️ Benefits

• A remote work environment.

• Occasional travel for team meetings, planning sessions, business events, and league-related activities.

• Opportunities for professional development and training for team ticketing and sponsorship staff.