Senior Manager, Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and spearhead comprehensive brand marketing strategies that align with institutional priorities and growth goals.

• Collaborate with content, copy, and program marketing teams to synchronize brand and program marketing initiatives.

• Take ownership of brand marketing roadmaps, campaign calendars, and annual strategic planning.

• Lead integrated brand campaigns across various channels including email, social media, paid media, paid search, and web.

• Work alongside creative teams, contractors, and agencies to craft brand messaging, proof points, narratives, and storytelling.

• Oversee the creation of videos, testimonials, success stories, and other brand content that enhance thought leadership and reputation.

• Establish metrics for success and assess the effectiveness of campaigns and brand marketing efforts.

• Utilize data-driven insights to refine audience targeting, channel performance, and overall marketing results.

• Monitor brand health indicators such as audience sentiment, awareness, consideration, preference, and perception.

• Harness consumer insights, competitive intelligence, market research, and campaign data to uncover trends and opportunities.

• Ensure consistency in brand messaging, voice, visual identity, standards, and audience experiences.

• Support and participate in DeVry’s annual commencement weekend events through brand activations, campaign development, videos, testimonials, and on-site execution.

• Manage relationships with external agencies, contractors, production partners, and vendors.

⛳️ Requirements

• A minimum of 8 years of experience in brand marketing, integrated marketing, advertising, communications, or related fields.

• Experience in the education sector is advantageous.

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Proven ability to formulate brand and campaign strategies.

• Capability to translate business objectives into actionable marketing plans.

• Proficiency in leveraging consumer and competitive insights.

• Skill in monitoring brand health and audience perception metrics.

• Experience in utilizing performance data to enhance optimization, decision-making, and measurable business outcomes.

• Background in leading projects and managing relationships with agencies and contractors.

• Experience in influencing stakeholders and fostering alignment across cross-functional teams.

• Familiarity with project management and workflow tools such as Asana, Jira, Monday.com, Workfront, or similar platforms.

• High proficiency in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).

• Ability to responsibly and effectively utilize AI-powered tools for productivity, research, ideation, campaign planning, content development, and workflow efficiency.

• Exceptional attention to detail along with strong project management skills.

• Capacity to think strategically, lead creatively, collaborate across functions, solve problems, provide structure and clarity to complex workflows, influence stakeholders, and consistently deliver high-quality, innovative work in a fast-paced environment.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance packages.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Employee discounts on educational programs and services.