Senior Director, Brand Strategy – Access Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct, develop, and implement comprehensive access strategies for pipeline and inline assets.

• Assess qualitative and quantitative research concerning market access stakeholders.

• Examine market research, landscape analyses, analytics reports, and insights from market access congresses/media to uncover audience trends.

• Create stakeholder personas/archetypes, strategy maps, brand plans, positioning frameworks, brand identity strategies, creative briefs, and messaging strategies.

• Generate and implement access marketing solutions, tactics, and activations.

• Design and lead workshops, training sessions, launch meetings, and other client events.

• Provide clients with guidance on emerging access-related trends during internal and client meetings.

• Oversee strategic planning for multiple brands and integrated accounts.

• Develop actionable project briefs in collaboration with the strategy team.

• Contribute to RFP/capabilities strategy, organic growth initiatives, and new business development efforts.

• Enhance market access thought leadership through trend monitoring, expert articles, podcasts, webinars, and client acquisition strategies.

• Integrate Advisory and Marketing practices within a matrixed organization.

• Collaborate with account, medical, and creative teams to execute Access Marketing strategies.

• Establish an external network of strategic partners.

• Supervise direct reports when applicable.

• Mentor, coach, and guide members of the strategy team.

⛳️ Requirements

• Bachelor’s degree is required; a graduate degree is preferred (e.g., PharmD, PhD, MPH, etc.).

• 7-10 years of experience in market access strategy or a related field.

• 3-5 years of experience in an agency setting is required.

• Experience in a market access agency and/or industry is essential.

• Advanced understanding of market access marketing, strategies, and trends.

• Proficient knowledge of market access-related research tools, agency offerings, services, products, and solutions.

• Demonstrated success in developing and launching market access strategies and tactical plans informed by market research, customer insights, clinical data, and market dynamics.

• Capability to translate Advisory expertise into Marketing brand/access strategies.

• Strong storytelling skills with the ability to convert strategy into creative execution.

• Interdisciplinary thinking, strategic problem-solving, and leadership skills in business.

• Excellent written and verbal communication abilities.

• Comfortable with public speaking and possessing strong presentation skills.

• Proficient in utilizing AI platforms to support brand strategic needs.

• Competency in Microsoft Word, Excel, and PowerPoint.

• Ability to collaborate across multiple stakeholders and disciplines.

• Capacity to work independently as well as within team environments.

• Ability to thrive under pressure with tight deadlines.

• Exceptional organizational abilities.

• Willingness to travel 20-30% of the time.

• Management experience is a plus.

🏝️ Benefits

• 401K plan with employer match contribution up to 4%, immediately vested.

• Life insurance coverage.

• Disability insurance.

• Medical, dental, and vision insurance plans.

• Flexible working arrangements, encompassing hybrid and remote work options.

• Opportunity to work from anywhere in the world for two weeks each year.

• 20 vacation days.

• One personal well-being day.

• 9 public holidays.

• Gifted holidays at the end of the year.

• Early finish on Summer Fridays in June, July, and August.

• Complimentary counseling services through the employee assistance program.

• Tailored health support.

• Enhanced maternity, paternity, family leave, and fertility policies.

• On-demand training and professional development support.

• Global mobility opportunities across the business.