Brand Strategy Director

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and oversee Insperity’s brand strategy, positioning, voice, messaging, and brand standards.

• Analyze the competitive landscape, consumer behavior, and emerging market trends.

• Identify and assess opportunities for brand partnerships and placements.

• Manage the effectiveness of Insperity’s brand advertising portfolio and suggest enhancements.

• Oversee the daily collaboration with the external advertising agency.

• Share advertising performance, insights, and recommendations with internal stakeholders.

• Establish and uphold brand KPIs across various campaigns, channels, and audience segments.

• Regularly present the brand performance narrative to leadership.

• Collaborate with the Director, Creative as a strategic brand advocate.

• Ensure that visual representation, messaging, and storytelling support brand positioning.

• Work together with agency operations and creative teams on job submissions and strategic context.

• Stay updated on the influence of AI on brand discoverability, advertising performance, and competitive positioning.

• Utilize AI tools for research, competitive analysis, and the development of performance insights.

⛳️ Requirements

• A Bachelor’s Degree in Marketing, Communications, a related field, or equivalent work experience is mandatory.

• A decade of progressive experience encompassing brand strategy, advertising performance, and agency management.

• A proven history of independently managing advertising performance, analyzing data, recognizing optimization opportunities, and delivering actionable recommendations to senior leadership.

• Experience working closely with external creative and media agencies.

• Proven experience collaborating with an external media agency and an internal creative agency.

• Strong experience partnering with creative leadership to translate brand strategy into impactful creative execution.

• B2B marketing experience is preferred; B2C candidates with relevant experience in complex, considered-purchase categories will be given strong consideration.

• Advanced analytical skills for evaluating advertising performance data and converting insights into recommendations.

• Strategic and creative fluency to assess creative work against brand objectives.

• A clear and confident brand voice.

• Ability to manage relationships with external agencies and hold partners accountable.

• Capability to operate with a high level of autonomy and initiative.

• Proficiency in building trusted relationships within a matrixed organization.

🏝️ Benefits

• Flexible work arrangements

• Continuous learning programs

• Mentorship opportunities

• Ongoing training

• Generous paid time off

• Medical benefits

• Dental benefits

• Vision benefits

• Health and wellness support

• Paid volunteer hours