Senior Brand Consultant, PR & Influencer

This is a fully remote position, open to applicants in United States.

📋 Description

• Contribute to enhancing Glossier's cultural and public relations significance, creator landscape, and innovative marketing strategies.

• Create and implement a culturally-driven amplification strategy focused on an upcoming product launch.

• Discover unique creators, influencers, cultural collaborators, and communities to bring campaigns to fruition.

• Generate impactful brand moments, partnerships, and activations that foster dialogue, organic support, and cultural significance.

• Direct press strategy in collaboration with external agency partners.

• Work alongside Brand Marketing, Influencer, PR, Social, and Creative teams during launch preparations.

• Assist in shaping Glossier's strategy towards creators and influencers beyond mere transactional collaborations.

• Spot rising cultural voices and tastemakers within relevant cultural spheres.

• Cultivate creator-driven narratives, organic support, and innovative partnerships.

• Collaborate with the existing influencer team to enhance strategic insights and unlock new opportunities.

• Partner with the CMO to strengthen the brand story.

• Identify avenues for Glossier to engage with culture beyond conventional product launches.

• Create cultural collaborations, community-focused initiatives, and brand platforms that foster a deeper emotional bond with consumers.

• Investigate ways for Glossier's flagship stores to transform into cultural and community hubs through partnerships and programming.

• Bring new inspiration, emerging trends, and external viewpoints to challenge traditional beauty marketing strategies.

⛳️ Requirements

• A strategic, creatively inclined marketer with outstanding cultural insights.

• Strong relationships with creators, talent, and emerging cultural communities.

• Proven history of translating ambitious brand concepts into impactful cultural experiences.

• Skilled in developing earned-first cultural amplification strategies.

• Proficient in identifying creators, talent, cultural collaborators, and communities.

• Experienced in leading press strategies with external agency partners.

• Capable of collaborating with Brand Marketing, Influencer, PR, Social, and Creative teams.

• Expertise in fostering meaningful, long-lasting relationships with creators and influencers.

• Knowledgeable about beauty, fashion, art, music, lifestyle, and related cultural sectors.

• Adept at creating creator-led narratives, organic support, and innovative collaborations.

• Competent in developing cultural collaborations, community initiatives, and brand platforms.

• Able to infuse fresh inspiration, emerging trends, and external perspectives into beauty marketing.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career growth.

• Flexible work hours and remote work options.

• Employee discounts on Glossier products.

• A vibrant and inclusive company culture.