Senior Lifecycle Marketing Manager, Client Audience

This is a fully remote position, open to applicants in Alabama, +21 more locations.

📋 Description

• Take ownership of conversion rates at every phase of the client care funnel.

• Transform employer rosters and partner referrals into signups through launch campaigns, outreach for eligibility, and continuous engagement.

• Develop and enhance referral programs.

• Collaborate with the Product team on onboarding, matching, and booking processes.

• Create lifecycle programs that enhance the conversion from signup to first session.

• Develop client-side messaging and in-product experiences that support continuity of care.

• Work alongside the Provider Audience lifecycle marketing counterpart on prompts for providers.

• Design the transition process from employer-sponsored sessions to insurance or continued care.

• Facilitate cross-selling opportunities between talk therapy and medication management.

• Create nurturing programs for graduation and re-entry.

• Define, implement, and troubleshoot event tracking alongside Product and Engineering teams.

• Scope event schemas and address mismatches in CRM, webhook, and ESP data structures.

• Choose between API-based event tracking or native integrations for dependable, scalable triggers.

• Manage the marketing automation platform.

• Develop and QA responsive, dynamic HTML/CSS email and SMS templates incorporating conditional logic and fallback options for missing data.

• Troubleshoot issues related to field resolution and data-binding.

• Assist in evaluating and scaling MarTech, CDP/ESP tools, and data pipelines like BigQuery.

• Ensure compliance with HIPAA requirements as systems and processes evolve.

• Conduct A/B tests on subject lines, timing, channels, segments, offers, onboarding flows, and in-product messaging.

• Measure conversion rates at each stage, report on performance, and present insights and recommendations.

• Utilize AI tools for copy generation, variant testing, segmentation, analysis, and workflow automation.

• Contribute to enhancing AI fluency within the Client squad.

• Craft messaging that considers HIPAA and clinical sensitivity.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Over 6 years of experience in lifecycle, CRM, or growth marketing.

• Proven track record of improving funnel conversion metrics, with quantifiable results to discuss.

• Daily integration of AI in marketing tasks, with examples of workflows and outcomes.

• Expert, hands-on experience with a marketing automation platform; proficiency in Iterable and HubSpot is preferred, or Braze, Customer.io, or similar tools.

• Experience with event-triggered campaigns, conditional templating using Handlebars or Liquid, and troubleshooting at the API level.

• Proficient in HTML/CSS for creating responsive, data-driven email and SMS templates.

• Familiarity with event tracking and data infrastructure, including API-based event tracking and webhook architecture.

• Ability to resolve data structure discrepancies between marketing and product systems.

• Strong focus on experimentation, including test design, A/B and multivariate testing, sample sizing, statistical significance, and holdout groups.

• Excellent analytical skills, with proficiency in SQL, Mixpanel, or BI tools.

• Outstanding copywriting skills, particularly for sensitive subject matter.

• Experience in a healthcare or HIPAA-regulated environment is a plus.

• Must be authorized to work in the United States without future company sponsorship.

🏝️ Benefits

• Stock options.

• Fully covered medical and dental premiums for you and your family.

• Voluntary insurance options available.

• Generous Tava mental health benefit at no cost.

• Monthly contributions to HSA for qualifying enrolled employees.

• Generous PTO and paid holidays.

• Paid parental leave.

• 401(k) retirement plan.

• Weekly company-paid lunch via DoorDash.

• Personal DashPass subscription.

• Opportunity to make a significant impact at a rapidly growing, mission-driven company.