Senior Lifecycle Marketing Associate, Engagement & Upgrades

This is a fully remote position, open to applicants in California.

📋 Description

• Assist in developing the lifecycle strategy and roadmap aimed at customer acquisition and reacquisition across both Acorns and Acorns Early.

• Create and implement personalized, data-driven campaigns and automated programs in Braze utilizing email, push notifications, in-app messages, and SMS channels.

• Take ownership of campaign setup, managing everything from audience segmentation and personalization to channel sequencing, testing configurations, and launch.

• Convert lifecycle strategies into actionable campaign plans and creative briefs.

• Collaborate with Creative, Data Analytics & Science, and Product teams to successfully launch lifecycle programs.

• Utilize HTML for personalizing, troubleshooting, and quality assurance of lifecycle communications.

• Formulate hypotheses and carry out A/B tests to enhance customer acquisition and reacquisition efforts.

• Evaluate the performance of campaigns and experiments, identify trends, and suggest optimizations.

• Maintain campaign quality and governance from initial setup through to launch.

• Navigate legal and compliance requirements within a regulated fintech environment.

• Employ AI tools to expedite campaign development, enhance quality assurance, and streamline workflows.

⛳️ Requirements

• Over 5 years of experience in lifecycle, CRM, retention, or growth marketing.

• Practical experience in executing campaigns using Braze or similar marketing automation platforms.

• Proven experience in building and launching multichannel campaigns and automated journeys across email, push notifications, in-app messaging, Content Cards, and SMS.

• Experience in supporting acquisition and/or reacquisition initiatives.

• A history of improving customer conversion or win-back rates.

• Comprehensive understanding of audience segmentation, personalization, and automated journey logic.

• Strong fundamentals in experimentation, including hypothesis formulation, A/B testing, multivariate testing, and performance analysis.

• Ability to align established business objectives with lifecycle strategies, campaign plans, and implementable customer journeys.

• A meticulous approach to quality assurance, approvals, and launch governance, preferably in a regulated or high-risk setting.

• Familiarity with CAN-SPAM and best practices in lifecycle marketing compliance.

• Proficiency in HTML and Liquid logic for setting up campaigns, personalization, troubleshooting, and quality assurance.

• Confidence in analyzing data, spotting trends, and providing informed recommendations.

• Strong skills in cross-functional collaboration and project management.

• Comfort in utilizing AI tools to enhance workflow efficiency and campaign quality.

• A proactive attitude, with the ability to suggest enhancements to lifecycle processes and tools.

• Exceptional attention to detail, strong sense of ownership, and capability to handle multiple priorities.

🏝️ Benefits

• Competitive salary.

• Stock options.

• Comprehensive benefits package for you and your family.

• Flexible work location and hours.

• Paid time off.

• 401(k) matching.

• Monthly contributions to your Acorns account.

• GoHenry account for your family.

• Resources for mindfulness and financial wellness.

• Access to Headspace.

• Addition Wealth services.

• Acorns Career Development Program, including ongoing training sessions, development plans, development check-ins, and access to Cornerstone’s online training platform.

• Roots Leadership Program aimed at Emerging Leaders.

• Community week onsite gatherings.

• Various virtual events.

• Medical benefits.

• Financial benefits.

• Vacation, sick leave, and parental leave.

• Optional access to office space in Irvine, CA.