Senior Lead, Marketing Strategy, Capital Formation

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Lead the planning and execution of go-to-market strategies for products, services, and features aimed at developers and sponsors.

• Identify target segments, develop launch strategies, and prioritize opportunities alongside product, commercial, and marketing teams.

• Create distinctive positioning, narratives, and value propositions for capital-seeking clients.

• Ensure that messaging is clear, engaging, and consistent across all customer interactions.

• Advocate for the developer and sponsor audience in shaping product strategy, positioning, and commercial priorities.

• Utilize customer insights, competitive analysis, and market trends to pinpoint opportunities and suggest competitive strategies.

• Provide customer-facing teams with messaging, resources, training, competitive battlecards, and sales strategies.

• Evaluate the effectiveness of commercial enablement initiatives.

• Collaborate with product, commercial, market intelligence, and marketing leaders to align actions.

• Work alongside the capital-provider marketing counterpart to coordinate efforts across both sides of the market.

• Own projects from strategy through to execution, converting ideas into quantifiable commercial outcomes.

• Report directly to the Senior Director of Marketing Strategy.

⛳️ Requirements

• Direct experience with clean energy developers or sponsors is essential.

• A strong grasp of project development, financing needs, and capital formation decisions.

• At least 5 years of experience in B2B marketing, product marketing, commercial strategy, or a similar strategic role.

• Experience in a startup or high-growth setting is preferred.

• Proven track record of managing strategic initiatives from opportunity identification through execution and evaluation.

• Experience in crafting positioning and go-to-market strategies for complex products or services.

• Familiarity with multiple customer segments or buyer personas is advantageous.

• Ability to convey intricate technical and financial concepts into clear, distinct customer messaging.

• Experience in creating commercial enablement programs and related materials.

• Strong skills in cross-functional influence and relationship-building.

• Capability to earn trust, challenge assumptions, and align senior stakeholders without direct authority.

• Structured and analytical thinking with sound commercial judgment.

• Proficiency in synthesizing ambiguous information into clear recommendations and actionable steps.

🏝️ Benefits

• Remote-first operating model; flexibility to work from anywhere in the US and Canada, or from optional offices in DC, NYC, Denver, SF; co-working pod in Seattle.

• Regular team offsite events held twice a year.

• Full coverage of employee healthcare premiums; Aetna available nationwide and Kaiser in Washington and California.

• 80% coverage of dependent healthcare premiums.

• Complete coverage of employee dental and vision premiums.

• 80% coverage of dependent dental and vision premiums.

• Support for family forming and fertility needs.

• 16 weeks of parental leave for birthing parents.

• 12 weeks of parental leave for non-birthing parents.

• 10 paid company holidays each year.

• 20 days of paid time off annually.

• 401(k) account fees covered by Crux.

• Company-wide bonuses linked to revenue targets.

• Stock options available.

• A culture focused on high growth and high ownership.

• Opportunity to work with cutting-edge AI and technology.