Senior Lead, Credit Card Growth

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the Credit Card growth strategy, including planning, modeling, projections, and establishing a prioritized roadmap.

• Develop and sustain the acquisition engine across various channels such as paid advertising, search, affiliates, referrals, lifecycle marketing, partnerships, and emerging channels.

• Assume direct responsibility for channel execution in areas lacking a designated channel owner.

• Create and refine sign-up offers, welcome bonuses, referral incentives, and other promotional initiatives.

• Conduct a high-velocity experimentation program aimed at enhancing performance.

• Analyze the acquisition and application funnel to identify potential conversion opportunities.

• Collaborate with the Product team to prioritize significant product-led growth initiatives.

• Monitor progress towards new-client targets for Credit Cards and work to close any performance gaps.

⛳️ Requirements

• Proven experience in developing 0→1 growth playbooks, setting ambitious goals, and surpassing them.

• Demonstrated capability to deliver measurable growth, rather than merely formulating strategies or managing programs.

• Possess a highly analytical, hands-on approach to growth, experimentation, forecasting, and execution.

• Exhibit a relentless, channel-agnostic mindset; readiness to utilize or create any effective channel.

• Strong cross-functional leadership skills with the ability to achieve results through Product and channel teams without directly managing them.

• Experience in credit card growth is a plus.

• Familiarity with building or enhancing incentive offer programs is a plus.

• Knowledge of credit card affiliate programs is a plus.

• Proficient in using SQL to analyze performance data and identify growth opportunities is a plus.

• Legally authorized to work in Canada.

🏝️ Benefits

• Comprehensive health benefits and life insurance.

• Long-term group savings plan with employer matching through Wealthsimple for Business.

• 20 vacation days.

• 4 wellness days.

• Unlimited sick leave and mental health days each year.

• Opportunity to work outside Canada for up to 90 days per year.

• Access to employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.

• Equity compensation for permanent employees.