This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the growth strategy from start to finish: define the roadmap for user acquisition and engagement while managing the associated metrics.

• Execute paid acquisition campaigns across platforms such as Meta, Google Ads, TikTok Ads, X Ads, and other pertinent channels.

• Foster organic and creator-driven growth by implementing user-generated content (UGC) and clipping strategies, including sourcing, briefing, and scaling effective content.

• Continuously generate and evaluate new ideas.

• Build and lead the growth team as the company expands: recruit, onboard, and oversee growth marketers and specialists.

• Monitor performance metrics and make adjustments: eliminate ineffective strategies and amplify successful ones.

⛳️ Requirements

• Several years of experience in scaling a consumer product, either as a growth hacker/marketer within a consumer app (such as social, fintech, or gaming) or at an agency managing growth for similar products.

• Practical experience with UGC, clipping/content strategies, and paid social/search channels.

• A resourceful, high-energy operator mindset; you are ambitious, hands-on, and excel in creating a playbook as you progress rather than following an existing one.

• Ability to navigate ambiguity and fast-paced environments; you don't require a fully structured organization or process to begin taking action.

• Experience in the crypto space, either as a retail trader or through employment at a crypto-related company (Nice to Have).

• Knowledge of trader psychology, incentives, and habit loops (Nice to Have).