Senior International Brand Manager, Paulaner Spezi

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and execute the global brand strategy for Paulaner Spezi.

• Transform the essence of a beloved German brand into culturally significant brand experiences for key markets, especially Austria, Switzerland, and Italy.

• Recognize cultural trends, communities, and locations that are particularly relevant to target demographics.

• Establish partnerships, activations, and marketing campaigns.

• Create comprehensive international brand guidelines, activation concepts, and scalable toolkits.

• Oversee international campaigns and interactions from conception to execution.

• Manage relationships with agencies, creators, and internal stakeholders.

⛳️ Requirements

• A degree in business administration, economics, or a related discipline.

• Multiple years of experience in developing international brands.

• Knowledge of cultural significance in streetwear, music, TikTok, or the arts.

• Awareness of various markets, cultures, cultural hotspots, and communities.

• Strong analytical skills combined with a keen sense for branding.

• A consumer-oriented approach to work.

• A proactive mindset with a robust drive to initiate and execute projects.

• Exceptional teamwork skills and the ability to collaborate effectively within cross-functional teams.

🏝️ Benefits

• A contemporary workplace that fosters an open and supportive working environment.

• Flexibility to work remotely.

• Excellent access to public transportation.

• Complimentary beverages from our product range for personal use.

• Employer contributions to the company pension scheme.

• Access to a company bike.

• Corporate benefits program.

• Opportunities for company staff events.