Senior Manager, Brand Activation – Social, Creator, Experiential

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Transform overarching brand strategy into social, creator, influencer, partnership, experiential, and community-oriented initiatives.

• Create plans, programs, and experiences that animate the brand and foster attention, dialogue, and sharing.

• Cultivate community and enhance discussions surrounding So Good So You.

• Observe social trends, creators, culture, and consumer behavior to uncover opportunities.

• Integrate social, creators, partnerships, community, and tangible experiences into cohesive programs.

• Lead and nurture the team by establishing priorities, providing constructive feedback, creating accountability, and facilitating growth.

• Coordinate between internal teams and external agencies, creators, partners, and specialists to implement plans.

• Set objectives, evaluate performance and consumer feedback, and refine future strategies.

• Report directly to the Director of Marketing.

⛳️ Requirements

• Over 5 years of experience in brand activation, integrated marketing, social, influencer/creator, community, experiential, partnership, or consumer marketing.

• Proven history of developing contemporary, social-first consumer brands.

• Extensive experience with social media and a solid grasp of social platforms, creators, trends, communities, and methods for brands to capture attention.

• Experience across social, influencer/creator, partnerships, experiential, and community fields.

• Proficient in translating brand strategy or briefs into actionable plans and guiding projects from concept to execution.

• Experience in managing and developing talent as well as leading agencies, contractors, creators, and external partners.

• Strong creative judgment and excellent communication abilities.

• Bachelor's degree in Marketing, Communications, Business, or a related discipline is preferred.

• Pre-employment drug screening and background verification are mandatory.

• Must fulfill employment eligibility criteria as confirmed through E-Verify.

🏝️ Benefits

• Health, dental, and vision insurance — with the employer covering 80% of premiums for both employees and their dependents.

• 401(k) plan featuring a 3% company match.

• Annual company contribution of $500 to FSA.

• Discretionary Time Off — no accrual, take the time you need (for exempt roles).

• 12 weeks of Paid Primary Caregiver Leave.

• 4 weeks of Paid Secondary Caregiver Leave.

• Coverage for Short Term and Long Term Disability, Life Insurance, and AD&D.

• Opportunities for team gatherings and volunteer events throughout the year.