Senior Brand Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop brand strategy by crafting campaign narratives, identifying content opportunities, and creating cross-channel storytelling.

• Collaborate with the Creative team on visual storytelling for various campaigns and initiatives.

• Work in conjunction with social media and CRM channels to ensure alignment of campaign messaging.

• Act as the primary contact for agency and PR partners on a daily basis, overseeing scope, timelines, and deliverables.

• Manage brand initiatives from strategy through to execution, including creator campaigns, significant brand moments, and collaborations.

• Assess creators, partners, agencies, and opportunities while recommending areas for investment.

• Analyze the performance of influencers and creators alongside the Growth team to uncover effective formats, messaging, and audience insights.

• Lead complex, cross-functional projects by establishing priorities, owners, timelines, and decision-making processes.

• Create processes, tools, and templates to enhance the effectiveness of the Brand team and scale successful programs.

• Leverage automation and emerging tools to streamline execution, consolidate information, and enhance work quality.

⛳️ Requirements

• 4–6+ years of experience in a role that requires strategic thinking, ownership, and cross-functional execution.

• Background in brand or consumer marketing, strategy, management consulting, partnerships, or related fields.

• Proven ability to independently manage complex projects from initial ambiguity to high-quality execution.

• Outstanding strategic and structured thinking capabilities.

• Strong intuition regarding brand and consumer behavior.

• Genuine passion for brands, culture, creators, and impactful ideas.

• Excellent project management skills.

• Capability to handle multiple workstreams, stakeholders, and deadlines effectively.

• Strong written and verbal communication abilities.

• Proficient in creating clear briefs, synthesizing information, articulating perspectives, and communicating with both internal leaders and external partners.

• High level of initiative and resourcefulness.

• Curiosity about enhancing work through AI, automation, and emerging tools.

• Enthusiasm for Blueland’s mission and the ambition to build a category-defining consumer brand.

🏝️ Benefits

• Health benefits.

• Stock options.

• Generous paid time off.

• Paid holidays.

• Paid civic engagement days.

• Paid parental leave.

• 401k (employee contribution).

• Professional development stipends.

• Remote work reimbursements.

• Discounts to like-minded companies.