Senior Integrated Content Marketing Strategist

This is a fully remote position, open to applicants in Chile.

📋 Description

• Take ownership of the comprehensive integrated content strategy and execution for thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks targeting a portfolio of B2B accounts.

• Conduct content audits aligned with the B2B buyer journey, leveraging audience research, market analysis, and direct interviews with stakeholders and customers to pinpoint where content is effectively driving pipeline and where it is not.

• Establish the strategic direction for each account's content roadmap, ensuring alignment of every deliverable with client revenue and pipeline objectives instead of treating content as a separate entity.

• Improve and refine business operations by implementing AI technologies.

• Utilize Power Digital's nova ecosystem to support your departmental goals.

• Guarantee the timely completion of all Integrated Content workflows, achieving 100% compliance with Power Digital's processes (Asana, Slack, Pulse).

• Proactively present strategic insights and essential business updates to both internal and client teams, establishing yourself as the authority on the content direction for the account.

• Stay informed about B2B content marketing trends and AI-driven content practices, advising clients on recommended actions and future strategies.

• Oversee cross-functional content initiatives, collaborating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure the content strategy serves as the connective tissue across various channels.

• Independently manage a portfolio of B2B client accounts, ensuring thorough strategic and operational oversight.

• Deliver 100% of Integrated Content outputs with precision and quality, avoiding any errors that could negatively affect client revenue.

• Set informed content goals and forecasts based on historical client data and current audience needs, with the flexibility to adjust or re-forecast as market and account conditions evolve.

• Facilitate communication with internal and client teams, including C-level stakeholders.

• Achieve Power Circuit Completion & Adoption on relevant accounts.

• Ensure all deliverables and launches are completed on time.

• Perform other related tasks as assigned.

⛳️ Requirements

• At least 5 years of experience in a B2B Integrated Content Marketing role with direct client interaction, preferably in complex, multi-stakeholder sales cycles.

• A background in journalism or copywriting is highly preferred as it provides a foundation for credible strategic recommendations and grants authority in writing or reviewing high-stakes B2B content.

• Advanced proficiency in data analysis and visualization using tools such as (but not limited to): HubSpot, Salesforce, GA4, Figma, or Unbounce.

• Fluent expertise with AI tools as an integral part of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity — utilized for research, ideation, drafting, and large-scale content operations.

• In-depth knowledge of B2B Integrated Content strategy encompassing thought leadership, lead magnets, sales enablement materials, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales and conversion-focused landing pages, and brand messaging, with an emphasis on aligning every deliverable to business goals and revenue priorities.

• Proven ability to establish strategy, including defining the content thesis for an account and defending it under scrutiny.

• Outstanding time management, prioritization, and organizational skills for strategic planning, task delegation, and reviewing deliverables across a high-volume, high-complexity account load.

• Capability to provide constructive feedback to team members working on accounts, with demonstrated experience in training and enhancing the skills of other strategists or writers.

• A proactive, solution-oriented approach to problem-solving with a collaborative mindset and a preference for original thinking over templated execution.

• Exceptional presentation skills, with a proven track record of presenting integrated content strategy and sales pitch presentations to C-suite executives, customizing storytelling for the audience and delivering actionable, defendable recommendations under executive scrutiny.

• A forward-thinking, product-level perspective on the content offering itself; someone who suggests new formats, services, and approaches rather than merely refining existing ones.

🏝️ Benefits

• Base salary paid in USD along with commission opportunities.

• Unlimited Time Off available from day one.

• Fully flexible work environment: remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National Holidays plus 2 Mental Health Recharge Days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards including monetary prizes and recognition for outstanding performance.

• Opportunities to participate in company DEI initiatives.