Associate Director, Content Strategy

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead content strategy initiatives across discovery, design, build, migration, and optimization programs.

• Manage the editorial content strategy, encompassing inventories, assessments, transformation strategies, message planning, and editorial scheduling.

• Supervise the UX content strategy, which includes audits, gap analyses, taxonomies, content hierarchies, copy planning, and content planning for design and migration.

• Direct the delivery content strategy, covering content matrices, governance models, workflows, guidelines, migration support, and authoring guidance.

• Conduct client workshops, stakeholder interviews, content working sessions, and alignment meetings.

• Present deliverables, recommendations, project updates, and decision points to marketing, digital, technology, and executive stakeholders.

• Design content strategies that support AI Search, AEO, GEO, personalization, site search, related content, filtering, and content reuse.

• Develop structured, governed, machine-readable content strategies, including taxonomies, metadata, schema guidance, content models, prompt-ready source content, and reuse patterns.

• Utilize AI tools for inventories, audits, gap analyses, taxonomy exploration, migration mapping, content QA, prompt testing, answer testing, and performance review.

• Establish repeatable AI-assisted workflows, prompts, QA routines, documentation, and review protocols.

• Influence the adoption and enhancement of content-related AI tools in collaboration with Strategy, SEO and AI, Personalization, Analytics, Experience Design, and Technology teams.

• Define and enhance content lifecycle processes from planning to retirement.

• Set content quality standards, review criteria, performance indicators, and documentation practices.

• Identify process gaps, quality risks, ownership issues, and workflow blockers, and recommend improvements.

• Create governance models that clarify roles, responsibilities, decision rights, approval paths, standards, and maintenance cadences.

• Support compliance-aware content processes.

• Leverage analytics and performance data to evaluate content effectiveness and inform planning, optimization, and governance.

• Develop taxonomies, metadata models, tagging strategies, and structured data methodologies.

• Guide information architecture, navigation strategies, sitemaps, content hierarchy, page-level planning, and design inputs.

• Lead content migration strategies, including inventories, keep/edit/kill analyses, mapping, matrices, models, authoring requirements, and readiness assessments.

• Establish repeatable methods and level-of-effort guidance for taxonomy, information architecture, and migration tasks.

• Collaborate with Business Development, Client Services, and Practice Leads on proposals, pitches, and active accounts.

• Scope and estimate content strategy activities.

• Contribute to packaged offerings, delivery standards, templates, case studies, POVs, and thought leadership.

• Act as a senior voice in content strategy and escalation point on strategic accounts.

• Identify opportunities for expanding content strategy revenue.

• Mentor cross-functional team members and develop enablement materials.

• Foster AI-assisted content workflow fluency across the practice.

⛳️ Requirements

• 8+ years of experience in content strategy, content design, content operations, digital strategy, or a closely related field.

• 3+ years of experience leading workstreams, mentoring content strategists, enabling cross-functional teams, or guiding client stakeholders.

• Extensive experience in editorial content strategy, UX content strategy, delivery content strategy, content governance, and content operations.

• Robust knowledge of digital redesigns, platform implementations, CMS programs, content migrations, and enterprise digital transformation efforts.

• Familiarity with content management systems and digital platforms such as Sitecore, Optimizely, Adobe Experience Manager, Contentstack, Drupal, WordPress, or similar systems.

• Proficiency in creating taxonomies, metadata models, content models, information architecture inputs, content matrices, migration strategies, and governance documentation.

• Practical experience with generative AI and LLM-based tools for content strategy, content operations, research synthesis, content QA, taxonomy development, migration planning, and optimization.

• Willingness to develop AI-assisted tools and workflows, including reusable prompts, review protocols, QA checklists, source-of-truth practices, and team enablement materials.

• Working knowledge of AI Search, AEO, GEO, site search, personalization, structured content, and measurable experience performance.

• Experience in defining content quality standards, performance measures, review criteria, and lifecycle processes for complex content programs.

• Comfort with using analytics, search data, content performance data, and qualitative research to guide recommendations.

• Ability to facilitate workshops, lead client discussions, influence stakeholders, and present executive-level recommendations.

• Experience in scoping and estimating content strategy work for proposals, statements of work, and active engagements.

• Strong writing, storytelling, documentation, and communication skills tailored to both technical and non-technical audiences.

• A Bachelor's degree in Marketing, Communications, English, Journalism, Digital Strategy, UX, Information Science, or a related field is preferred, or equivalent experience.

• Experience in an agency, consulting, enterprise, healthcare, financial services, higher education, or other complex stakeholder environments is preferred.

🏝️ Benefits

• Regular training and professional development opportunities.

• Generous paid company holidays.

• Vacation and paid sick time starting from day one.

• Health insurance coverage.

• Monthly perks tailored to meet individual employee needs.

• Comprehensive medical coverage.

• Dental coverage options.

• Life insurance benefits.

• Disability coverage available.

• RRSP savings plan.

• Company-paid holidays.

• Personal time off options.

• Flexible and remote work arrangements.

• Support for maintaining work/life balance.

• A diverse, respectful, and inclusive company culture.