Digital Content Strategist

This is a fully remote position, open to applicants in Washington.

📋 Description

• Create a content strategy, develop personas, and provide campaign recommendations that align with program and enrollment objectives.

• Take ownership of the editorial calendar and oversee the content refresh cycle for nursing.georgetown.edu.

• Collaborate with the marketing agency of record on strategies involving SEO, AEO, and GEO.

• Establish the social media strategy and manage brand-consistent content across school channels.

• Write and refine email and customer journey content using Salesforce Marketing Cloud.

• Oversee content briefs, deliverables, and timelines in collaboration with the marketing agency of record.

• Work closely with admissions, faculty, and development teams to source and ensure accuracy in content.

• Coordinate efforts with business intelligence, analytics, university-level web and communications teams, and the marketing agency of record.

• Ensure the school's digital footprint effectively conveys its academic and community values to prospective students, faculty, and alumni.

• Report to the Senior Director of Marketing Strategy & Engagement; currently has no direct reports.

⛳️ Requirements

• A Bachelor's degree in marketing, communications, journalism, or a relevant field is mandatory.

• A minimum of five years' experience in digital content strategy, including web, social media, and SEO.

• Proven experience in managing an editorial calendar and the content refresh process for a multi-audience website.

• Familiarity with the fundamentals of SEO is essential.

• Experience using Google Analytics 4 and Google Search Console is required.

• Exceptional writing and editing abilities tailored for diverse audiences.

• Background in higher education marketing, particularly in enrollment marketing for graduate or online programs.

• Proficiency in writing or editing email content within Salesforce Marketing Cloud or a similar marketing automation platform.

• Experience in developing AEO/GEO content strategies for generative search environments.

• Knowledge of Web Content Accessibility Guidelines (WCAG) standards for web content is preferred.

• Basic proficiency in Canva or a comparable design tool is advantageous.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Disability insurance.

• Life insurance.

• Retirement savings.

• Tuition assistance.

• Work-life balance benefits.

• Employee discounts.

• Voluntary insurance options.

• Professional development opportunities.

• Community involvement opportunities.

• Remote work designation.