Senior Integrated Campaign Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Design and oversee multi-channel, full-funnel campaigns that align with Feedzai’s strategic go-to-market initiatives and growth objectives.

• Convert business priorities into specific campaign targets, audiences, messaging, buyer journeys, market routes, and success indicators.

• Coordinate efforts among teams in Product Marketing, Digital, Content, Communications, Creative, Regional Marketing, Partner Marketing, ADRs, and Sales to execute a unified campaign strategy.

• Identify essential gaps in audience engagement, market insights, positioning, product readiness, or sales follow-up, and collaborate with stakeholders to address these issues.

• Collaborate with Product Marketing to transform positioning, buyer insights, and product priorities into distinctive full-funnel messaging.

• Track campaign, lead, and pipeline performance, and refine messaging, targeting, channels, and follow-up as needed.

• Develop campaign enablement resources for Sales and ADR teams, which include messaging, content, and outreach strategies.

• Conduct campaign reviews and share insights on performance, learnings, risks, recommendations, and subsequent steps.

• Manage several complex campaigns at once, ensuring structure, accountability, and momentum are maintained.

• Complete onboarding, training, and virtual or onsite shadowing based on work location, and start collaborating on ongoing projects.

⛳️ Requirements

• 8–10+ years of B2B marketing experience, particularly in leading integrated or demand generation campaigns within SaaS, fintech, or enterprise technology sectors.

• Demonstrated capability to convert business priorities into distinct, measurable full-funnel campaign strategies that enhance pipeline and revenue outcomes.

• Comprehensive knowledge of B2B marketing principles, including audience segmentation, ideal customer profiles (ICPs), positioning, buyer journeys, demand generation, and pipeline acceleration.

• Outstanding cross-functional leadership and stakeholder management abilities, with a knack for building consensus and driving execution across teams you do not directly supervise.

• Strong project and program management skills, adept at balancing multiple complex initiatives, teams, and deadlines.

• Impressive executive presence and communication capabilities, with the confidence to convey strategy, recommendations, and performance insights to senior leadership.

• A data-driven approach, comfortable with analyzing campaign and pipeline performance, and translating insights into actionable strategies.

• Strong marketing acumen, with the ability to identify missing elements, pose relevant questions, and keep projects advancing.

• A proactive self-starter who thrives in fast-paced environments where priorities may shift and complete information may not always be accessible.

• Experience in B2B SaaS, fintech, fraud, financial crime, payments, banking technology, or enterprise financial services is highly preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work culture.