Senior Influencer Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and manage the US influencer strategy, encompassing creator mix, deal structures, budget allocation, and scaling roadmap.

• Establish goals, milestones, and budgets, ensuring alignment across the channel.

• Develop a structured system for testing and scaling initiatives.

• Identify successful creator profiles and assemble a roster that drives performance and revenue.

• Define compensation models, whitelisting rights, and usage terms specific to the US market.

• Negotiate deals with influencers.

• Utilize a network of US creators and agencies to forge partnerships.

• Manage the US budget, return on ad spend (ROAS), and cost per thousand impressions (CPM) targets.

• Analyze outcomes and translate insights into actionable next steps.

• Build Doonails' presence in the US from the ground up.

⛳️ Requirements

• Several years of experience in influencer marketing with a demonstrated track record in the US market.

• Strategic mindset: capable of thinking in systems and roadmaps rather than isolated bookings.

• Hands-on approach: enjoy implementing your own strategies.

• Proven success in campaigns with recognized performance and beauty brands.

• In-depth understanding of US CPMs, negotiation practices, and creator requirements.

• Performance-oriented: focus on achieving budget targets and ROAS.

• Comfortable working remotely with a team in Germany across different time zones.

• Excellent proficiency in English, both written and spoken.

🏝️ Benefits

• Competitive salary, customized to your qualifications and experience.

• A genuine ownership role that provides a high level of trust and the opportunity to influence outcomes.

• Opportunities for growth: take on responsibilities and present your ideas directly.

• Team events held throughout Europe.