Director, Influencer & Community Marketing

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Develop and enhance Newbridge’s influencer and community marketing initiatives.

• Create strategies, operational frameworks, processes, workflows, platforms, measurement frameworks, and best practices.

• Act as Newbridge’s internal expert on influencer, creator, ambassador, and community marketing.

• Provide guidance to internal teams and brand partners regarding platform trends, creator dynamics, cultural moments, as well as Gen Z and Gen Alpha behaviors.

• Collaborate across functions to create integrated solutions and deliver exceptional service.

• Help shape the future organization of the Influencer & Community Marketing team.

• Recruit, manage, and develop team members as the capability expands.

• Take ownership of Newbridge’s community strategy and expand Campus Collaborative.

• Increase Campus Collaborative’s reach, membership, engagement, and retention.

• Formulate community engagement and communication strategies.

• Activate the community through brand campaigns, campus events, live experiences, research, and content creation.

• Direct the complete strategy and execution for influencer, creator, ambassador, and NIL programs.

• Manage the sourcing, recruiting, vetting, contracting, onboarding, management, and payment of creators and talent.

• Establish best practices for contracts, compensation, usage rights, exclusivity, licensing, disclosures, brand safety, FTC compliance, and platform requirements.

• Maintain relationships with creators, ambassadors, student-athletes, agencies, technology providers, and platform partners.

• Amplify creator content across paid, owned, experiential, retail, and other brand channels.

• Define measurement frameworks and KPIs; leverage performance insights to optimize campaigns and guide strategy.

• Develop and oversee program budgets and creator compensation models.

• Report directly to the VP of Client Services.

⛳️ Requirements

• 8+ years of experience in influencer, creator, ambassador, and/or community marketing.

• Agency experience is highly preferred.

• Demonstrated success in building, scaling, and managing influencer, creator, ambassador, and/or community marketing programs.

• Proven experience in developing processes, tools, and best practices to support growth.

• Capability to formulate strategic recommendations and convert brand objectives into effective programs.

• In-depth understanding of creator landscapes and platform dynamics across TikTok, Instagram, YouTube, and emerging platforms.

• Familiarity with influencer management, measurement, and discovery platforms such as CreatorIQ, Tagger, Captiv8, Later, or similar tools.

• Knowledge of creator contracting, compensation, usage rights, exclusivity, content licensing, disclosures, brand safety, and FTC regulations.

• Understanding of creator monetization models, including paid partnerships, affiliate marketing, revenue sharing, gifting, and content licensing.

• Experience in building, managing, and engaging ambassador, student, campus, creator, or community-focused networks is strongly preferred.

• Familiarity with athletic NIL programs and the student-athlete partnership framework is strongly preferred.

• Excellent client-facing communication and presentation skills.

• Experience acting as a strategic advisor and presenting recommendations, campaign strategies, and performance insights to brand partners.

• Strong project and budget management capabilities.

• Ability to lead strategy while actively participating in campaign execution and managing multiple programs and priorities.

• Experience in managing and developing team members.

• Capacity to build and scale a growing function.

• Highly collaborative, entrepreneurial, and culturally curious.

• Ability to work effectively across Client Services, Strategy, Business Development, Staffing, Production, and other cross-functional teams.

• Comfortable working remotely and collaborating with distributed teams.

🏝️ Benefits

• Eligibility for a performance-based bonus.

• Comprehensive benefits package.

• Flexible work environment with the option to work 100% remotely or hybrid from one of our offices in Portland, OR or Chicago, IL.

• 401(k) retirement plan with employer contribution.

• Generous paid time off, including company-paid holidays.

• 20-day paid sabbatical for every seven years of service.

• Medical coverage, with Newbridge covering most employee premiums.

• Quarterly office stipend.

• Annual wellness stipend.

• Monthly coffee allowance.