Senior Influencer Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create and oversee the influencer strategy for the US market, encompassing the creator mix, deal structures, budget distribution, and scaling roadmap.

• Establish objectives, milestones, and budgets for the upcoming months.

• Develop a systematic test-and-scale approach alongside a high-performing roster of creators.

• Define and negotiate compensation structures, whitelisting rights, and usage rights within the US.

• Utilize an existing network of US creators and agencies while fostering new partnerships.

• Manage budget, ROAS, and CPM goals in the US, backed by data-driven insights.

• Report directly to the Team Lead of Influencer Marketing.

• Assist Doonails, a beauty startup that provides innovative manicure products through its online shop and retail partners, in establishing a presence in the US market.

⛳️ Requirements

• Several years of experience in influencer marketing, preferably with a demonstrated record of success in the US market.

• A strategic mindset, focusing on roadmaps and systems rather than just individual bookings.

• A hands-on approach and readiness to personally execute the strategy.

• Proven success in managing campaigns for reputable performance and beauty brands.

• Comprehensive understanding of the US market, including US CPMs, negotiation practices, and the requirements of US creators.

• Experience in managing budget objectives and ROAS.

• Proficient in English and highly skilled in German, with exceptional negotiation abilities.

🏝️ Benefits

• Opportunity to work with a dynamic and innovative team.

• Competitive salary and performance-based bonuses.

• Flexible working hours and the possibility of remote work.

• Access to professional development and training opportunities.

• Employee discounts on products and services.