Manager, Influencer & Community Marketing

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Implement Newbridge’s influencer and community marketing strategy.

• Develop processes, workflows, platforms, measurement frameworks, and best practices to manage and scale capabilities.

• Collaborate with Client Services, Strategy, Business Development, Staffing, Production, and other teams on integrated initiatives.

• Stay updated on platform trends, creator dynamics, cultural moments, and the behaviors of Gen Z and Gen Alpha.

• Oversee and enhance Campus Collaborative, focusing on recruitment, engagement, retention, communications, and activation.

• Cultivate relationships with students and ambassadors, connecting them with brand campaigns, campus activations, and live events.

• Implement community communication and engagement initiatives.

• Activate the community through campaigns, campus activations, live events, research, and content creation.

• Monitor community health, membership growth, engagement, participation, and other essential metrics.

• Oversee end-to-end management of influencer, creator, ambassador, and NIL programs.

• Source, recruit, vet, contract, onboard, manage, and compensate creators and talent.

• Ensure campaigns adhere to contracting, compensation, usage rights, exclusivity, licensing, disclosure, brand safety, FTC, and platform requirements.

• Maintain relationships with creators, ambassadors, student-athletes, agencies, technology providers, and platform partners.

• Manage creator briefs, timelines, reviews, approvals, posting requirements, usage rights, and campaign documentation.

• Amplify creator content across paid, owned, experiential, retail, and other brand channels.

• Track campaign KPIs, prepare recaps, identify insights, and suggest optimizations.

• Oversee program budgets, creator compensation, and campaign expenses.

• Report directly to the Director of Influencer & Community Marketing.

⛳️ Requirements

• Minimum of 5 years of experience in influencer, creator, ambassador, and/or community marketing, preferably within an agency setting.

• Proven experience in managing and executing influencer, creator, ambassador, and/or community marketing programs from inception to completion.

• Ability to translate campaign strategies and brand objectives into structured, impactful programs.

• In-depth knowledge of creator landscapes and platform dynamics across TikTok, Instagram, YouTube, and emerging platforms.

• Familiarity with influencer management, measurement, and discovery platforms such as CreatorIQ, Tagger, Captiv8, or Later.

• Working knowledge of creator contracting, compensation, usage rights, exclusivity, content licensing, disclosures, brand safety, and FTC guidelines.

• Understanding of creator monetization models, including paid partnerships, affiliate marketing, revenue sharing, gifting, and content licensing.

• Experience in managing and engaging ambassador, student, campus, creator, or other community-based networks is highly preferred.

• Familiarity with athletic NIL programs and the landscape of student-athlete partnerships is preferred.

• Strong communication and presentation skills for client-facing interactions.

• Excellent project management and organizational abilities with meticulous attention to detail.

• Capacity to manage multiple campaigns, creators, deadlines, and priorities concurrently.

• Comfortable working independently while taking ownership of daily execution.

• Highly collaborative, entrepreneurial, and culturally curious.

• Able to work remotely and collaborate effectively across distributed teams.

🏝️ Benefits

• Flexible working environment with the option to work 100% remotely or hybrid from one of our offices in Portland, OR, or Chicago, IL.

• 401(k) retirement plan with employer contributions.

• Generous paid time off, including company-paid holidays.

• 20-day paid sabbatical for every seven years of service.

• Medical coverage, with Newbridge covering a significant portion of employee premiums.

• Quarterly office stipend.

• Annual wellness stipend.

• Monthly coffee allowance.

• Eligibility for performance-based bonuses.

• Comprehensive benefits package.