Senior Influencer Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate influencer strategies aligned with client objectives, audience insights, cultural trends, platform behaviors, and performance metrics.

• Convert client briefs and business goals into influencer strategies, creator plans, campaign concepts, and activation frameworks.

• Suggest creator tiers, platforms, content formats, and partnership models based on campaign goals and budget constraints.

• Spot opportunities to expand influencer content into paid social, performance ads, brand channels, and broader marketing initiatives.

• Oversee creator discovery, vetting, outreach, selection, and relationship management.

• Negotiate creator fees, deliverables, usage rights, exclusivity agreements, timelines, and campaign specifications.

• Manage influencer campaigns from initiation to completion, ensuring alignment with strategy, budget, and timelines.

• Create creator briefs; oversee communications, submissions, approvals, revisions, posting schedules, and asset delivery.

• Validate that content adheres to platform best practices, campaign requirements, brand guidelines, and FTC disclosure regulations.

• Identify and address campaign risks, delays, and performance challenges.

• Act as a primary influencer marketing partner for clients, leading meetings, presentations, status calls, and strategic planning sessions.

• Define KPIs and measurement frameworks in collaboration with Analytics, Media, and Strategy teams.

• Track performance, optimize creators, content, messaging, platforms, and amplification strategies.

• Transform campaign outcomes into insights and actionable recommendations.

• Contribute to campaign summaries, quarterly business reviews, case studies, and strategic proposals.

• Mentor Influencer Managers and Coordinators.

• Enhance influencer processes, workflows, templates, and best practices.

• Collaborate with Creative, Organic Social, Performance Creative, Paid Media, Account Management, and Analytics teams.

• Assist with new business pitches, proposals, scopes of work, and influencer program suggestions.

⛳️ Requirements

• 5–7+ years of experience in influencer marketing, creator partnerships, social media, or a related field, preferably in an agency setting.

• Proven experience in independently managing influencer campaigns from strategy through execution and reporting.

• Strong understanding of the creator ecosystem across TikTok, Instagram, YouTube, and emerging social platforms.

• Experience working with various creator tiers, including UGC creators and established influencers/talent.

• In-depth knowledge of creator contracting, usage rights, exclusivity, paid amplification, whitelisting/partnership ads, and FTC regulations.

• Ability to assess creator content through both a brand-focused and performance-oriented perspective.

• Excellent client communication and presentation abilities, with the confidence to articulate and defend strategic recommendations.

• Outstanding project management skills, with the capacity to handle multiple clients, creators, timelines, and deliverables concurrently.

• Strong negotiation skills and the ability to navigate relationships with creators and talent effectively.

• A proactive, solutions-driven approach and the capability to perform efficiently in a fast-paced, high-growth environment.

• A genuine interest in internet culture, creators, social platforms, and the evolving landscape of consumer behavior.

🏝️ Benefits

• A remote work environment that passionately promotes creativity, risk-taking, and personal growth.

• Paid holidays.

• Paid vacation and sick leave.

• Office closure from Christmas Eve through New Year's Day.

• Comprehensive health benefits (medical, dental, and vision insurance).

• 401k matching program.

• Education reimbursement opportunities.

• Exceptional growth potential that is unparalleled in the industry.

• Flexible working hours.