Influencer Performance Creative

This is a fully remote position, open to applicants in Europe.

📋 Description

• Conduct research on competitor and market advertising to identify angles, formats, and trends.

• Generate a substantial number of creative angles and briefs for influencers.

• Customize creative strategies based on country, audience, and game category.

• Evaluate influencer content and provide constructive feedback.

• Create and implement A/B tests across various creatives, markets, and categories.

• Analyze creative performance using KPIs and structured testing, then refine the approach based on data insights.

• Oversee and optimize influencer advertising budgets, including expenditures on YouTube.

• Leverage AI tools to analyze data, identify patterns quickly, and enhance workflow efficiency.

• Report on the creative impact to influencer managers, media buyers, and leadership teams.

• Collaborate closely with influencer managers, media buyers, and content creators.

⛳️ Requirements

• Demonstrated experience in crafting creative briefs.

• Strong capabilities in measuring and analyzing campaign and creative outcomes.

• Practical experience in managing YouTube advertising budgets.

• Experience in budget management, ideally overseeing $100,000+ monthly in influencer marketing.

• Background in collaborating closely with influencer teams or managing ads with influencers.

• Hands-on experience utilizing AI tools in daily tasks, especially for data analysis.

• Good command of English is required, with proficiency being preferred.

• Nice to have: experience in a B2C brand, B2C SaaS, or consumer subscription company where influencers play a key role in marketing.

• Nice to have: experience across multiple markets and countries.

• Nice to have: experience in a business with a large content creator team (10+ individuals).

🏝️ Benefits

• Opportunity to participate in our Employee Stock Options program.

• Various bonus systems available: performance-based, referral bonuses, additional paid leave, and a personal learning budget.

• Paid opportunities for volunteering.

• Flexible work location: choose between office, remote work, or the option to work while traveling.

• Personal and professional development at an accelerated pace, supported by well-defined feedback and promotion processes.