Influencer Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee paid influencer marketing initiatives across designated client accounts.

• Execute creator campaigns mainly on YouTube and Twitch, as well as on Kick, TikTok, Instagram, and X when necessary.

• Collaborate directly with influencers to ensure the successful execution of paid influencer marketing activations, meeting all deliverables, agreed terms, and deadlines.

• Provide influencers with clear campaign requirements and follow up regarding content and deadlines.

• Serve as the primary contact for assigned clients, offering updates on creator confirmations, content progress, and timing modifications.

• Compile post-campaign reports detailing views, engagement metrics, and outcomes in relation to client objectives.

• Assess influencers for audience quality and brand safety prior to engagement.

• Evaluate influencer content against campaign briefs, brand standards, approval processes, advertising regulations, and platform guidelines.

• Generate influencer lists for campaigns and proposals utilizing Blackshore’s roster and additional influencer prospects.

• Communicate with influencers regarding paid offers, organize audience analytics, negotiate rates, availability, and timing, and assist in converting client briefs into actionable campaign strategies.

• Report to Blackshore’s Head of Influencer Marketing and collaborate with a small team to achieve growth objectives and develop YouTube creator-driven campaigns.

⛳️ Requirements

• Bachelor’s degree (or equivalent), with a focus on media and marketing.

• Previous experience in sales or business development with a proven ability to meet or exceed targets.

• Strong comprehension of social media, YouTube influencer dynamics, and gaming culture.

• Self-starter with a results-oriented mindset.

• Basic proficiency in Excel, Google Slides, and HubSpot (or a similar CRM).

• Ability to engage with clients and cultivate enduring relationships.

• Capacity for critical thinking and crafting proposals tailored to diverse clients.

• Established connections with brands or agencies involved in paid marketing campaigns.

🏝️ Benefits

• Full-time independent contractor engagement

• Remote work environment

• Global remote position

• Growth and inclusion-focused culture

• Diverse and inclusive workplace that encourages all demographics

• Opportunities to collaborate with leading gaming and entertainment brands, creators, advertisers, and start-ups