Senior IAP Monetization Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of and enhance the IAP monetization strategy to boost ARPDAU, payer conversion, and LTV.

• Create and refine in-game offers, bundles, promotions, and pricing strategies.

• Develop player segmentation and tailor personalized offers based on spending habits, engagement, and game progression.

• Discover revenue opportunities through thorough data analysis and insights into player behavior.

• Oversee A/B testing for pricing, offers, targeting, timing, and purchase experiences.

• Construct and implement a monetization roadmap aimed at achieving measurable business outcomes.

• Collaborate with Product, Analytics, Economy, LiveOps, and Development teams to enhance monetization strategies.

• Boost first-time payer conversion rates and enhance monetization efficiency across different player segments.

• Optimize the performance of offers and pricing.

• Establish an experimentation pipeline that consistently enhances IAP ARPDAU.

⛳️ Requirements

• A minimum of 4 years of experience in mobile gaming monetization, particularly focused on IAP.

• Demonstrated success in driving IAP revenue growth and enhancing monetization KPIs.

• Strong knowledge of F2P game economies, purchasing behaviors, and player psychology.

• Practical experience with pricing, offers, bundles, segmentation, and personalization strategies.

• Excellent analytical abilities and experience in designing and assessing A/B tests.

• Proficient in Excel/Google Sheets and familiar with analytics tools.

• Commercially savvy, innovative, proactive, and comfortable managing end-to-end processes.

• Experience in casual, hybrid-casual, simulation, or content-driven mobile games.

• Knowledge of SQL and experience in revenue forecasting.

• Familiarity with LiveOps and offer management platforms.

🏝️ Benefits

• Annual team trip.

• Global holiday celebrations and gifts.

• Birthday gifts.

• Job anniversary gifts.

• Flexible remote work arrangement.

• Assistance from a skilled people’s team for onboarding and career development.

• AI training, teaching, and support from a dedicated AI Lead team.