Senior GTM Data Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the operational steward for customer and prospect data, encompassing Leads, Contacts, and Accounts, within the GTM ecosystem.

• Assume responsibility for operational governance of customer and prospect data across Salesforce, Marketo, Demandbase, and other integrated GTM systems.

• Develop and uphold data quality standards, telemetry requirements, validation rules, field governance, and operational policies.

• Implement ongoing hygiene programs including deduplication, standardization, enrichment validation, and lifecycle management.

• Collaborate with system owners and business stakeholders to address data integrity concerns and assess requests for new fields, objects, and data standards.

• Recognize data quality risks, drive remediation initiatives, and aid in the advancement of GTM data models.

• Manage enrichment workflows, track enrichment success rates, troubleshoot failures, and maintain enrichment mappings and integrations.

• Collaborate with GTM Technology on vendor implementations and enhancements.

• Oversee critical integrations between Salesforce, Marketo, Demandbase, and other GTM systems.

• Investigate synchronization failures and assist in implementations to reduce future occurrences.

• Ensure reliable flow of customer and prospect data across systems.

• Assist in operational readiness for new and deprecated fields, objects, and integrations.

• Support complex audience segmentation requests.

• Provide operational data support for strategic GTM initiatives.

• Structure and govern GTM data for scalable reporting, automation, and AI-driven workflows.

• Document data processes and governance standards.

• Create dashboards to monitor data quality health.

• Identify automation opportunities to enhance operational efficiency.

• Assist with audit and compliance requests.

⛳️ Requirements

• A minimum of 3 years of experience in Revenue Operations, Marketing Operations, Sales Operations, CRM Administration, Data Operations, or a related GTM operations function.

• Must be located in US ET or CT.

• Strong understanding of Salesforce and CRM data management principles.

• Experience with marketing automation platforms like Marketo and GTM data platforms and enrichment technologies.

• Knowledge of CRM architecture, lead lifecycle management, data enrichment, and system integrations.

• Proven experience in maintaining data quality through governance, validation rules, deduplication, standardization, and operational data hygiene.

• Familiarity with APIs, webhooks, and system integrations.

• Capability to troubleshoot data synchronization issues across various platforms.

• Strong analytical, problem-solving, and root cause analysis abilities.

• Exceptional attention to detail.

• Excellent organizational, communication, and cross-functional collaboration skills.

• Ability to manage multiple priorities independently.

• Experience in documenting processes, identifying automation opportunities, and continuously improving operational workflows.

• Familiarity with SQL and data warehouse concepts is advantageous.

• Salesforce Administrator certification or equivalent hands-on experience is preferred.

• Experience with GTM data platforms such as Demandbase, 6sense, ZoomInfo, Clearbit, Apollo, or similar technologies is preferred.

• Background in supporting enterprise B2B SaaS go-to-market organizations is preferred.

• Knowledge of AI-enabled workflows, modern data governance practices, and enterprise GTM technology ecosystems is preferred.

🏝️ Benefits

• Flexible workplace model.

• Option to work remotely as a fully remote or hybrid-remote employee.

• Autonomy to choose where and when to work for eligible team members.

• Inclusive workplace where everyone is respected and supported.

• Total Rewards compensation philosophy.

• Discrimination-free workplace.

• Recruitment process with no payments, purchases, or financial details requested.