Senior Growth & Performance Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategically plan, organize, and directly oversee intricate paid media campaigns across various channels including Search, Social, Display, and App.

• Exhibit operational proficiency in bidding, targeting, account setup, creative testing, and conversion funnels.

• Conduct thorough daily analyses of results to pinpoint deficiencies, inefficiencies, and opportunities for scaling.

• Meet efficiency and volume goals (CPL, CAC, LTV/CAC, ROAS), with an emphasis on impactful and incremental outcomes.

• Utilize advanced measurement and attribution frameworks for effective media management.

• Execute comprehensive acquisition strategies for the Real Estate, Automotive, and Goods sectors, catering to both B2C and B2B audiences.

• Assess and validate channel levers to enhance conversion rates and lead generation.

• Tailor media strategies to align with the customer journeys and business models of each sector.

• Develop, design, and implement A/B, incrementality, and lift testing methodologies.

• Record insights and share effective practices.

• Track daily and weekly media budget pacing and suggest tactical reallocations across channels and campaigns.

• Oversee the partner agency to ensure quality, speed, and technical precision.

• Collaborate with CRM and SEO teams to synchronize messaging, customer journeys, and organic and paid conversions.

• Partner with Data, Product, and Engineering teams to guarantee accurate tracking and data collection, while enhancing the acquisition funnel.

⛳️ Requirements

• Extensive hands-on experience in managing complex campaigns and substantial budgets within Performance Marketing.

• Demonstrated success in developing B2C and/or B2B acquisition strategies in intricate digital settings, such as marketplaces, e-commerce, lead generation, or technology firms.

• Proficient in executing and overseeing A/B, incrementality, or lift measurement tests.

• Proven ability to achieve improvements in media efficiency, including reductions in CAC/CPL and scalable growth.

• Practical experience in collaborative work with Data, CRM, and Product teams.

• Advanced hands-on knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Apple Search Ads, and other app advertising platforms.

• High proficiency in GA4, Looker Studio/Power BI, and web analytics tools.

• Knowledge of SQL and BigQuery is advantageous.

• Strong understanding of funnel metrics, attribution models, tracking (GA4, UTMs, pixels, CAPI), and measurement infrastructure.

• Capability to analyze large data sets and convert findings into actionable tactical plans.

🏝️ Benefits

• Competitive market compensation.

• Health insurance coverage.

• Dental insurance.

• Private pension plan.

• Flexible benefits tailored to individual needs.

• Meal allowance provided.

• Financial counseling services.

• Employee discount and perks program.

• Home office allowance.

• Mobility allowance.

• Childcare support.

• Life insurance coverage.

• Extended leave policies.

• Support for sports, quality of life, and well-being initiatives.

• Payroll-deducted loans at reduced interest rates.

• Flexible work model.

• Home office allowance.