Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts while acting as the primary strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate robust client relationships to enhance retention, renewals, and referrals.

• Proactively identify and tackle account risks and opportunities.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bid strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other key acquisition metrics.

• Analyze underperforming campaigns and ascertain where adjustments can lead to improved outcomes.

• Formulate structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Create direct-response ad copy and scripts for video sales letters tailored to financial services audiences.

• Develop innovative hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to generate new hypotheses for creative and messaging strategies.

• Collaborate with video editors to provide clear creative guidance.

• Employ AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint the source of funnel inefficiencies.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience in managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to manage campaigns towards specific performance objectives while supporting client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organization, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Experience in performance marketing agencies.

• Preferred: Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Schedule options.

• Performance Bonus incentives.