Senior Growth Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the daily management of Rula's Paid Search program focusing on Therapy and Psychiatry service areas.

• Enhance the program to boost patient Starts and overall lifetime value.

• Manage a large-scale paid search initiative.

• Collaborate with Analytics, Finance, and Brand teams.

• Contribute to a technically advanced and mission-driven marketing strategy.

• Assume responsibility for the operations and execution of paid search activities.

⛳️ Requirements

• A minimum of 4 years of practical experience in paid search, managing programs with substantial budgets ($20M+ annually).

• Extensive, hands-on knowledge in value-based bidding strategies.

• Proven experience in managing and optimizing VBB strategies within Google Ads, including tROAS and Smart Bidding value rules.

• Strong proficiency in campaign management across Google Ads and Microsoft/Bing Ads.

• Experience with Smart Bidding techniques, audience segmentation, and automated rules.

• Familiarity with LTV-based performance metrics.

• Skilled in using Looker or similar Business Intelligence tools.

• A solid analytical background.

• Must reside in the United States; currently, we are not hiring in Hawaii.

• Must have current eligibility to work in the United States.

• Preferred: Experience in healthcare or health-tech sectors where customer LTV is crucial to growth strategies.

• Preferred: Knowledge of managing paid search programs across multiple service lines or brands.

• Preferred: Experience with feed-based or audience-driven value signals, such as customer match and value rules based on anticipated LTV segments.

• Preferred: Familiarity with media mix modeling or incrementality testing within a paid search framework.

• Preferred: Understanding of first-party data activation and audience segmentation strategies.

🏝️ Benefits

• Fully remote work environment.

• Competitive salary and benefits package.

• Comprehensive health plans including medical, dental, vision, life, disability, and FSA/HSA options.

• Access to a 401(k) retirement plan.

• Generous leave policies, featuring two company-wide shutdown weeks annually for self-care (for most employees).

• Paid parental leave available for all parents, covering birthing, non-birthing, adopting, and fostering.

• Employee Assistance Program (EAP) provided.

• Quarterly stipend for department team-building activities or in-person meetings.

• Community and employee resource groups available.

• Stipend for new hire home office setup.

• Monthly $50 stipend to assist with internet or cell phone expenses.

• Ongoing wellness initiatives throughout the year.

• $50/month wellness stipend offered.

• Equity options available.