Senior Growth Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the German growth P&L, encompassing revenue, CAC, LTV, contribution margin, and payback.

• Establish targets and manage the forecast, prioritizing profitable growth over superficial metrics.

• Define and implement the growth strategy for the German market.

• Balance established channels with emerging platforms and experimentation.

• Identify high-impact opportunities to enhance acquisition while boosting efficiency.

• Oversee the entire funnel for paid search and social media, including Google, Meta, and Bing.

• Direct SEO, CRM, lifecycle marketing, and CRO initiatives.

• Integrate and assess channels against unit economic targets and shared commercial objectives.

• Collaborate with CRM to enhance repeat purchases, cohort retention, and lifetime value.

• Develop attribution, reporting, and forecasting systems for accurate CAC and contribution insights.

• Build, lead, and nurture the German growth team.

• Set performance expectations, proactively recruit, and support specialist growth.

• Represent Germany at the leadership level, conveying performance, risks, and strategic direction.

• Translate market performance into actionable insights for the executive team and board.

• Balance long-term strategic planning with proactive problem-solving.

⛳️ Requirements

• Extensive experience in digital growth or performance marketing.

• Minimum of three years in a senior leadership position with strategic ownership and team management.

• Demonstrated success in scaling a D2C, subscription, or telehealth business during a significant growth phase, with a direct and measurable impact on revenue and contributions.

• Experience managing unit economics, including CAC, LTV, payback, and contribution margin.

• Proven ability to make commercial trade-offs that foster profitable growth.

• Successful track record in building and leading high-performing growth teams.

• Confidence in operating at the executive and board levels, with the discernment to communicate difficult truths effectively.

• In-depth, hands-on expertise in paid media across Google Ads, Meta, and Bing, as well as SEO and lifecycle or CRM marketing.

• Strong analytical and forecasting capabilities, including proficiency with GA4, Looker Studio, and SEMrush.

• Proficiency in cohort analysis, attribution, and segmentation.

• Comprehensive understanding of the German market, consumer behavior, and competitive landscape.

• Solid grasp of the German healthcare and pharmacy regulatory framework, including HWG and advertising restrictions related to healthcare and prescription products.

• Fluent in German and currently based in the UK.

• Experience in revitalizing or reconstructing the economics of an underperforming market or channel (desirable).

• Experience in adapting growth strategies to local market conditions (desirable).

• Experience working collaboratively across multiple markets (desirable).

• Must possess the legal right to work in the UK at the time of application; visa sponsorship is not available.

🏝️ Benefits

• 33 days of leave (including Bank Holidays) + an additional day after 2 years of service, up to a maximum of 5 extra days.

• An extra day off for your birthday.

• Participation in the company share scheme.

• Access to Bupa Private Healthcare.

• Life insurance coverage.

• Income protection benefits.

• Cycle to Work Scheme.

• Discounts at My Gym.

• Enhanced company pension scheme.

• Quarterly budget for team training and social activities.

• Improved maternity and paternity leave options.

• A rewarding bonus incentive scheme.

• 24/7 helpline for physical and mental health support, counseling, and additional wellbeing resources.

• Love2Shop discount offers.

• Flexible hybrid working arrangements.

• Complimentary fresh fruit.

• A free coffee machine available for use.