Director, Client Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive revenue growth that is profitable across a designated portfolio of banks and credit unions.

• Identify, establish, and finalize new Marketing Solutions opportunities within current Vericast clients.

• Manage a portfolio consisting of approximately 15–20 mid-market financial institutions.

• Act as the primary relationship manager and take ownership of the complete sales cycle for Marketing Solutions.

• Cultivate executive-level relationships and identify client challenges.

• Develop strategic marketing plans and secure new business.

• Retain and expand each account following the sale.

• Formulate and implement account growth strategies to enhance Marketing Solutions revenue and wallet share.

• Build and sustain relationships with CMOs, Heads of Marketing, Chief Digital Officers, Retail Banking leaders, and other senior decision-makers.

• Oversee the entire sales cycle from prospecting to contract execution, onboarding, and ongoing account management.

• Conduct discovery sessions and showcase Vericast Marketing Solutions offerings.

• Create business cases and provide ROI-driven recommendations.

• Forecast pipeline, opportunities, and bookings.

• Collaborate with Client Strategy, Product, Analytics, Sales Enablement, Marketing, and other internal teams.

• Coordinate resources throughout the sales process.

• Relay voice-of-customer feedback to product and leadership teams.

• Maintain a robust pipeline and generate meetings, opportunities, and qualified leads.

• Utilize CRM and sales technology tools to manage account activities, opportunity progression, and forecasting.

⛳️ Requirements

• 7+ years of proven B2B sales experience with a strong hunter track record.

• Background in a marketing agency, media organization, martech firm, adtech company, customer engagement provider, or a similar setting.

• Experience in selling marketing solutions, digital marketing services, media solutions, marketing technology, or related products.

• Familiarity with selling to financial institutions, including banks and credit unions.

• Proven experience in managing strategic account portfolios and growth initiatives.

• Strong consultative and solution-selling capabilities.

• Documented success in meeting or surpassing revenue and bookings objectives.

• Competency in prospecting and generating demand within existing or assigned accounts.

• Experience selling to executive and economic decision-makers.

• Exceptional communication, presentation, negotiation, and relationship management abilities.

• Capability to manage intricate sales cycles involving multiple stakeholders.

• Knowledgeable in digital marketing, customer acquisition and retention, personalization, analytics, campaign strategy, customer data platforms, and marketing technology ecosystems.

• Familiarity with marketing measurement, attribution, and ROI frameworks.

• Proficient with CRM platforms for pipeline management, forecasting, and account activity tracking.

• Knowledge of sales enablement and content management platforms such as Highspot and Gong.

• Comfortable using Microsoft 365 tools, including Outlook, Teams, and SharePoint.

• Willingness to travel 50% or more.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401K with company match.

• Generous PTO allowance.

• Life insurance.

• Employee assistance program.

• Pet insurance.

• Workplace flexibility.

• Sales incentive/commission program.