Senior Growth Marketing Specialist

This is a fully remote position, open to applicants in Germany, +4 more countries.

📋 Description

• Lead the comprehensive growth marketing strategy encompassing acquisition, lifecycle management, funnel architecture, experimentation, and analytics.

• Develop strategies for customer acquisition, activation, conversion, expansion, and retention throughout the entire customer journey.

• Initiate, conduct, and discontinue growth experiments across various channels, messaging, activation, and retention efforts.

• Manage and enhance LinkedIn Thought Leader Ads, paid search initiatives, and programmatic referral channels.

• Identify and establish new acquisition channels based on data-driven insights.

• Oversee approximately €200k in paid advertising spend for 2026, ensuring lead quality, customer acquisition cost (CAC) impact, payback, and expenditure decisions are met.

• Establish measurement frameworks and develop attribution models, funnel analytics, behavioral signal tracking, and reporting across paid media, websites, and CRM systems.

• Direct targeted outreach initiatives through Ideal Customer Profile (ICP) segmentation, tiering, trigger-based programs, and outbound sequences.

• Manage marketing automation using Customer.io and funnel reporting in Attio, focusing on output quality, review processes, and automation expenses.

• Collaborate with the product team on onboarding, activation, conversion, and reworking the self-serve journey.

• Report directly to the VP of Marketing & Communications as part of a two-member marketing team.

• Continuously develop and refine growth playbooks for pre-PMF Advisory, Brokerage, and self-service Funding initiatives.

⛳️ Requirements

• 3–5+ years of experience in growth marketing; candidates with less experience but relevant skills and motivation are encouraged to apply.

• Background in B2B startups, preferably at the early stage.

• Experience with low-volume funnels and making informed testing decisions.

• Successfully built or significantly expanded at least one acquisition channel.

• Hands-on experience with paid advertising channels, including LinkedIn Ads and paid search.

• Strong analytical skills in funnel management, attribution, cohort analysis, and custom reporting.

• Instinct for growth hacking and comfort in making decisions based on sparse and noisy data.

• AI-savvy approach, demonstrating independent troubleshooting and critical evaluation of AI-generated outputs.

• Self-motivated with a high tolerance for uncertainty.

• Fluent in German and English, both written and spoken.

• Must reside in Germany.

• Possess a valid work permit for Germany.

• Willingness to utilize Customer.io and Attio marketing/CRM systems.

🏝️ Benefits

• 100% remote-first work environment.

• Stock options available to all employees.

• Regular performance feedback sessions and personalized development paths.

• Flexible working hours.

• Emphasis on asynchronous communication.

• 25 vacation days per year.

• Opportunities for in-person team off-sites.

• Assigned buddy for smooth company integration.

• Participation in various team events.

• Global workation benefit.

• International health insurance coverage for business trips and workations.

• Monthly budget allocated for a benefit of your choice.