Senior Growth Marketing Manager – Technology

This is a fully remote position, open to applicants in Texas.

📋 Description

• Lead the development of audience segments within the licensed platform, which includes defining audience characteristics, event taxonomy, identity resolution rules, and integration architecture with ESPs and downstream channels.

• Oversee the entire email marketing program, encompassing campaign strategy, audience segmentation, automation flows, A/B testing, and performance analysis.

• Set and uphold data hygiene standards, as well as compliance protocols including CAN-SPAM, and manage unsubscribe/suppression processes.

• Collaborate with the data team on governing subscriber data, including its collection, storage, and flow throughout the system.

• Align CDP data structures with the overarching data roadmap and migration initiatives.

• Drive an omnichannel strategy that integrates direct mail logistics with digital campaigns, ensuring consistent targeting, personalization, and suppression.

• Lead the adoption of AI automation across both email and direct mail, including optimizing send times, predictive segmentation, A/B testing, and performance analytics.

• Manage reporting dashboards that link channel engagement to renewal rates and revenue contributions.

• Assess and recommend MarTech tools for channel expansion and automation enhancement.

• Act as the internal subject matter expert on email and CDP functionalities.

• Supervise one or more team members.

• Report directly to the Director of Growth Marketing while collaborating with teams in data, growth marketing, product, brand, and data automation.

⛳️ Requirements

• A minimum of 6 years of experience in email marketing, growth marketing, or marketing automation.

• Hands-on experience with a Customer Data Platform (CDP); experience with Twilio Segment is preferred.

• Direct experience with a marketing automation platform, specifically Marketo or HubSpot; experience with Klayvio, Customer.io, or similar platforms is also relevant.

• Proven ability to design and implement segmentation strategies using first-party behavioral and transactional data.

• Working knowledge of CAN-SPAM and other privacy regulations, best practices in email deliverability, and list hygiene management.

• Experience working across functions with data engineering, analytics, and product teams.

• Familiarity with direct mail programs or exposure to omnichannel orchestration.

• Experience in subscription-based or auto-renewal business models.

• Active, hands-on experience using AI tools within a marketing workflow.

• Experience in regulated or compliance-sensitive industries such as healthcare, education, or financial services.

• Strong familiarity with Marketo.

• Ability to work from home during core US business hours.

• Must reside in the United States.

• Must be legally authorized to work without sponsorship.

• Ability to meet job requirements with or without reasonable accommodations.

• A cover letter is required with the application.

🏝️ Benefits

• Full-time W2 employment.

• Remote work opportunity.

• Company-issued MacBook.

• Internet stipend provided.

• 21 days of flexible paid time off (PTO).

• Day off for your birthday.

• Holidays with flexible substitution options.

• Half-day Summer Fridays from Memorial Day to Labor Day.

• Comprehensive medical, dental, and vision group health insurance.

• Flexible spending accounts available.

• 401k matching program.

• Budget for professional development.

• Comprehensive wellness programs.

• Pet insurance offered.

• Numerous additional perks and benefits.