Lifecycle Marketing Automation Specialist – Klaviyo

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop, configure, and implement email, SMS, and lifecycle experiences in Klaviyo according to approved CRM briefs.

• Design and sustain lifecycle flows, triggers, routing logic, and automation rules.

• Convert CRM strategies and business requirements into scalable technical solutions.

• Establish and set audience qualification criteria.

• Create and manage customer segments, suppression rules, and exclusion logic.

• Oversee customer routing throughout lifecycle journeys.

• Take ownership of comprehensive QA before launches.

• Confirm audience qualification, flow logic, triggers, tracking, links, routing, and the overall customer experience.

• Diagnose Klaviyo flows, automations, audiences, segmentation, and customer journeys.

• Supervise launches and verify flow behavior post-deployment.

• Enhance segmentation, suppressions, routing, qualification logic, and automation performance.

• Recognize implementation risks and propose solutions prior to launch.

• Independently manage implementation tasks from planning through launch and post-launch validation.

⛳️ Requirements

• Minimum of 3 years' experience in CRM Operations, Lifecycle Marketing Operations, Marketing Automation, or a related area.

• Extensive hands-on experience with Klaviyo is essential.

• Proficient in Klaviyo flow architecture, audience qualification, segmentation, trigger configuration, profile properties, suppression management, and troubleshooting.

• Experience in implementing and refining lifecycle marketing automation programs.

• Familiarity with both email and SMS lifecycle programs is necessary.

• Experience with lifecycle testing and experimentation.

• Strong QA skills and remarkable attention to detail.

• Capability to independently handle implementation work with minimal supervision.

• Excellent problem-solving and troubleshooting abilities.

• Strong written communication, documentation, and organizational skills.

• Ability to manage competing priorities while balancing urgency, business impact, customer experience, and technical complexity.

• Experience with Shopify is an advantage.

• Background in DTC e-commerce or subscription businesses is a plus.

• Familiarity with SMS platforms such as Attentive or Postscript is a plus.

• Experience in building and optimizing welcome, lead nurture, conversion, retention, and win-back flows is a plus.

• Experience managing intricate audience qualification, segmentation, routing, and suppression logic is a plus.

• Proven track record in troubleshooting complex lifecycle automation and customer journey issues is a plus.

🏝️ Benefits

• Long-term, indefinite contract.

• Full-time schedule, Monday through Friday, 8:00 a.m. to 5:00 p.m. Eastern Time.

• Opportunity to work collaboratively with international teams.

• Engage in meaningful projects.

• Remote work arrangement available.