Senior Growth Marketing Manager – Search, Shopping, YouTube

This is a fully remote position, open to applicants in California.

📋 Description

• Take full ownership of strategy, execution, and performance across Google Search, Shopping, Performance Max, and Microsoft Advertising to drive efficient new member growth.

• Formulate Thrive Market’s Search and Shopping acquisition strategy and its integration within the larger customer journey.

• Design and implement experiments across bidding, campaign structure, keywords, queries, audiences, creative, landing experiences, offers, and product feeds.

• Scale investments while maintaining a balance between incrementality, acquisition efficiency, customer quality, and LTV/CAC.

• Analyze performance fluctuations, pinpoint opportunities, and enhance campaign operations.

• Direct the product feed advertising strategy and customer journey experience in collaboration with Merchandising and Technology.

• Enhance product feed quality, taxonomy, relevance, coverage, and landing page performance.

• Create testing strategies to boost product visibility across Shopping surfaces.

• Assist in the development and implementation of the Generative Engine Optimization (GEO) strategy.

• Construct a GEO test-and-learn roadmap and set measurements for discovery, traffic, acquisition, and business impact.

• Stay updated on changes across Google, Microsoft, AI search platforms, and emerging discovery behaviors, and convert these into opportunities.

⛳️ Requirements

• 5–8+ years of experience in growth or performance marketing with significant responsibility for paid Search and Shopping within a scaled consumer business.

• Extensive hands-on knowledge of Google Ads, encompassing Search, Shopping, Performance Max, bidding strategies, query management, audience strategy, and campaign optimization.

• Strong background in Google Merchant Center and product feed management/optimization.

• Proven experience managing substantial acquisition budgets and scaling growth while ensuring efficiency.

• Experience in e-commerce, DTC, subscription, membership, marketplace, or another analytically complex consumer business.

• Proficiency in experimentation, attribution, incrementality, forecasting, and performance measurement.

• Capability to link channel metrics to CAC, conversion, customer quality, retention, and LTV.

• Strong customer intuition pertaining to search behavior, conversion beliefs, and customer-journey friction.

• Familiarity with Microsoft Advertising/Bing and the overall search ecosystem.

• Understanding of AI, automation, and generative search; direct GEO experience is advantageous, while a curiosity and willingness to become an expert are crucial.

• Excellent cross-functional communication skills and the ability to influence stakeholders in Analytics, Finance, Product, Technology, Merchandising, Content, and Creative.

• Ability to transition between strategy and execution, develop roadmaps, make business cases, and engage directly within accounts or data.

🏝️ Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability).

• Competitive salary (DOE) + equity.

• 401k plan.

• 9 Observed Holidays.

• Flexible Paid Time Off.

• Subsidized ClassPass Membership providing access to fitness classes and wellness and beauty experiences.

• Opportunity to work in our beautiful office located in Playa Vista.

• Complimentary Thrive Market membership with an exclusive employee discount.

• Coverage for Life Coaching & Therapy Sessions through our holistic mental health and well-being platform.

• Stock Options.

• Health & Wellness Benefits.

• Flexible PTO.

• Company summits held in summer and winter.