Growth Marketing Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Develop and take charge of Centralize’s growth strategy encompassing paid acquisition, SEO/AEO, website conversion, and various other acquisition channels.

• Create channel strategies, pinpoint target audiences and opportunities, decide what to test, where to allocate resources, and what to amplify.

• Manage agency partnerships related to paid acquisition and SEO/AEO, establishing strategy and priorities while assessing recommendations.

• Design campaigns and landing pages, craft copy, and evaluate performance as necessary.

• Take ownership of the website as a growth channel, enhancing traffic-to-signup ratios and conversion of qualified opportunities.

• Create and manage experiments across messaging, landing pages, calls to action, conversion paths, channels, and campaigns.

• Formulate hypotheses and measurement plans prior to launching tests.

• Assess performance data to identify areas for improvement.

• Construct and refine acquisition and conversion measurement frameworks, which include attribution, channel performance, and funnel metrics.

• Discover and test new channels and growth opportunities.

• Assist in the establishment of lifecycle and nurture programs.

• Transform successful initiatives into repeatable and scalable programs and processes.

⛳️ Requirements

• 4–7+ years of experience in growth marketing, performance marketing, digital marketing, demand generation, or a comparable role, preferably in B2B SaaS.

• Proven experience in building growth programs from scratch and taking ownership of acquisition and conversion results from strategy through to execution.

• Practical experience in developing and implementing paid acquisition programs, including strategy formulation, budget allocation, campaign creation, testing, and performance analysis.

• Familiarity with SEO and/or AEO, particularly how search, website structure, content, and messaging collaboratively drive qualified traffic.

• Experience in enhancing website and landing page conversion rates, along with conducting structured conversion rate optimization experiments.

• Background in collaborating with and managing agencies or specialized external partners while retaining ownership of strategy and outcomes.

• Strong instincts for experimentation and the capability to translate business questions into clear hypotheses and actionable tests.

• Excellent analytical skills and proficiency in utilizing data to assess performance, identify issues, and make informed decisions.

• Experience with marketing analytics, attribution, and measurement methodologies.

• Strong writing capabilities with the ability to produce clear copy for landing pages, ads, emails, and campaigns.

• High levels of agency, ownership, and resourcefulness, with the ability to determine necessary actions and drive tasks forward independently.

• Comfortable navigating between strategic planning and hands-on execution.

• Adaptable in a fast-paced startup environment where priorities may shift rapidly.

• Experience in driving growth within an early-stage B2B SaaS company is advantageous.

• Familiarity with both product-led and sales-led growth strategies is a plus.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance coverage.

• 401(k) plan.

• Parental leave policy.

• Unlimited paid time off (PTO) in addition to company holidays.

• Quarterly offsite meetings.

• Equipment stipend.