GTM & Growth Marketing Manager

This is a fully remote position, open to applicants in Guatemala, +1 more country.

📋 Description

• Implement cohesive go-to-market strategies for key solutions, target audiences, and growth initiatives.

• Convert GTM strategies into practical marketing plans that encompass messaging, content, digital activation, sales enablement, campaigns, and events.

• Create and oversee GTM timelines, deliverables, dependencies, and collaborative workstreams across functions.

• Formulate product positioning, messaging frameworks, and value propositions tailored for target audiences and market segments.

• Direct the full GTM execution for new products, enhancements, and strategic initiatives.

• Synchronize launch strategies with pipeline and revenue objectives in partnership with marketing, sales, product leadership, and account teams.

• Oversee the production of thought leadership articles, executive content, customer stories, sales materials, campaign assets, web content, presentations, and event content.

• Collaborate with subject matter experts and creative teams to craft audience-centric narratives.

• Manage content calendars and adapt content for various channels and buyer-journey phases.

• Create digital-first strategies across paid, owned, earned, social, email, and web channels.

• Activate content and campaigns targeting priority accounts and market segments in collaboration with ABM, digital, creative, and sales teams.

• Analyze campaign and engagement data to refine marketing programs.

• Support industry events, customer engagements, executive programs, webinars, and other experiences.

• Develop messaging for events, promotional strategies, executive materials, presentations, and follow-up campaigns.

• Keep track of industry trends, competitor actions, client needs, and emerging market opportunities.

• Conduct market research, voice-of-customer initiatives, industry trend analysis, and client surveys.

• Spearhead marketing initiatives and special projects alongside the Head of Marketing.

• Work collaboratively across departments to ensure marketing aligns with business goals.

• Foster process improvements and marketing best practices.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field (required).

• Approximately 3–6 years of B2B marketing experience.

• Experience in fintech, martech, SaaS, financial services, payments, banking technology, or another technology-driven sector is preferred.

• Proven experience in executing go-to-market programs or integrated marketing campaigns.

• Strong skills in content development and storytelling.

• Familiarity with digital marketing channels and contemporary B2B buyer journeys.

• Experience working collaboratively with product, sales, creative, digital, and/or demand generation teams.

• Excellent project management abilities with the capacity to handle multiple concurrent tasks.

• Comfortable engaging with executives and subject matter experts to create market-facing content.

• Knowledge of marketing technology, CRM, marketing automation, ABM, intent data, analytics, and AI-enabled marketing tools.

• Strong written and verbal communication abilities.

• Experience with GTM launch and execution strategies.

• Outstanding writing and editing proficiency.

• Strong presentation and communication capabilities.

• Solid understanding of marketing, marketing technology, and creative brand principles.

• Results-oriented with a history of success.

• Ability to balance detail and strategy while adhering to brand guidelines.

• Excellent attention to detail and strong project management skills.

• Experience in creative development from concept to implementation.

• Experience collaborating with and managing agencies and/or internal creative services teams and stakeholders.

• Ability to prioritize and manage incoming requests to ensure timely delivery.

• Strong interpersonal skills and relationship-building abilities.

• Capacity to work in both group and individual settings.

• Proficient in Microsoft Office, especially Word, Excel, and PowerPoint.

🏝️ Benefits

• Annual bonus incentive program.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401K with company match.

• Generous PTO allowance.

• Life insurance.

• Employee assistance.

• Pet insurance.

• Workplace flexibility.

• Smart and friendly coworkers.