Senior Growth Marketing Manager – Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main point of contact for EverHealth's external performance marketing agency on a daily basis.

• Oversee agency briefs, testing strategies, and performance accountability across various channels including paid search, paid social, display, SEO, and AEO.

• Convert product-line growth strategies into agency briefs, ideal customer profile (ICP) filters, campaign goals, and optimization standards.

• Take responsibility for reporting on the efficiency of the pipeline sourced by the agency, analyzing cost per MQL/CAC by channel, and advising on budget allocation and channel distribution.

• Manage the relationship with the agency, escalate any performance challenges, and keep the Head of Growth Marketing updated.

• Transform product strategies, launches, and messaging into synchronized cross-functional campaign execution.

• Bridge the Brand, Growth, and Creative teams to ensure campaigns are timely and resonate with the brand's voice and positioning.

• Maintain a consistent campaign calendar and operational rhythm across the EverHealth portfolio.

• Design and implement a signal-driven Account-Based Marketing (ABM) and outbound acquisition strategy utilizing intent data and ICP-focused targeting.

• Develop outbound messaging and sequencing strategies in collaboration with Sales/SDR leadership.

• Take ownership of and report on the Outbound MQL targets, testing targeting and messaging to enhance performance.

• Collaborate with RevOps on lead handoff definitions and ensure data quality standards for leads sourced through outbound efforts.

⛳️ Requirements

• A minimum of 8 years of experience in B2B SaaS or Health IT growth, acquisition, or performance marketing, with hands-on experience managing relationships with external agencies.

• Proven track record in building or scaling ABM and/or outbound acquisition initiatives, including ICP-targeting, intent signals, and message/sequence design.

• Experience on the agency side (either in-house or client-facing) is advantageous.

• Ability to coordinate cross-functional, multi-stakeholder campaigns that involve brand, creative, and growth teams.

• Comfortable working alongside Sales and RevOps on lead handoff, targeting alignment, and outbound performance metrics (such as connect rate, reply rate, and meeting set rate), without direct management of SDRs.

• Familiarity with sales engagement and cadence platforms (e.g., Groove, Outreach, Salesloft) and essential marketing/sales systems (Salesforce, HubSpot); extensive platform administration is not a prerequisite for this position.

• Excellent communication skills, capable of synthesizing performance data into clear recommendations for brand and growth leadership.

• Ability to navigate ambiguity in a newly defined role, establishing processes and infrastructure from scratch.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work wherever and however you prefer within your country of employment—whether in-office, remote, or hybrid.

• Ongoing investment in your professional growth and development.

• Immediate access to a comprehensive health and wellness benefits package from day one, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Generous and flexible time-off policy (FTO).

• Employee Stock Purchase Program.