Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Establish the acquisition strategy and growth roadmap for Joist.

• Create annual and quarterly growth plans for Web, iOS, and Android platforms.

• Prioritize investments based on business impact, customer acquisition economics, and long-term growth potential.

• Manage the performance of Joist's multi-million-dollar acquisition budget across Paid Search, Paid Social, Display, Affiliate, App Store, and emerging channels.

• Collaborate with Paid Media to define strategies, allocate budgets, and evaluate success.

• Optimize channel mix and investments based on performance metrics.

• Develop and oversee Joist's experimentation roadmap, focusing on acquisition, landing pages, messaging, onboarding, pricing, and conversion.

• Take ownership of acquisition forecasting and planning.

• Work alongside Analytics on measurement, dashboards, and attribution.

• Utilize data to uncover trends, clarify performance, and guide future investments.

• Provide strategic guidance for SEO and Growth Analytics initiatives.

• Partner with Product Marketing and Lifecycle Marketing to address go-to-market priorities.

• Present growth performance metrics, forecasts, and recommendations to senior leadership.

• Translate complex data into straightforward business insights.

• Represent Growth Marketing in planning, budgeting, and business review meetings.

⛳️ Requirements

• Over 10 years of experience in Growth, Performance, or Digital Marketing, ideally within SaaS, PLG, or subscription-based businesses.

• Proven track record of owning customer acquisition strategies and achieving measurable business outcomes.

• Experience in managing substantial paid media investments (preferably $10M or more).

• Strong skills in forecasting, experimentation, and data analysis.

• In-depth knowledge of growth strategies for web, mobile, and applications.

• Ability to influence cross-functional teams without direct management authority.

• Exceptional communication skills and a strong executive presence.

• A natural ability to blend strategic thinking with practical execution.

• Familiarity with payments, fintech, or subscription-based industries (preferred).

• Experience in growing mobile applications and App Store Optimization (ASO) (preferred).

• Knowledge of lifecycle platforms like Braze, Iterable, or Customer.io (preferred).

• Experience working in a Product-Led Growth environment (preferred).

• Must be authorized to work without the need for sponsorship.

🏝️ Benefits

• Flexibility to work from anywhere within your country of employment – in-office, remote, or hybrid.

• Immediate access to comprehensive health and wellness benefits, including an annual wellness stipend.

• 401k plan with up to a 4% employer match and immediate vesting.

• Flexible and generous time-off policy (FTO).

• Employee Stock Purchase Program.