Senior Growth Marketing Manager, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and enhance performance marketing initiatives across paid social platforms, mainly Meta and TikTok.

• Take ownership of the paid social strategy, including channel and tactic investments, optimization, scaling, and media mix recommendations.

• Oversee budgets and distribute resources effectively to maximize ROI.

• Lead data-driven creative strategies and work alongside the Creative team to design and test advertisements.

• Create forecasts and scenario models for paid social expenditures, acquisition volumes, and scaling strategies.

• Analyze and communicate channel, campaign, and experimental performance to stakeholders.

• Perform A/B testing, audience segmentation, event optimization, and creative experimentation.

• Manage the roadmap for testing paid social landing pages and assess the outcomes of experiments.

• Keep abreast of platform advancements and pinpoint opportunities for channel expansion.

• Collaborate with the Data team to establish tracking and reporting systems.

• Apply judgment in attribution and measurement across platform and internal performance data.

• Utilize AI tools to enhance analysis, reporting, and streamline repetitive tasks.

• Report to the Director of Paid Growth while working closely with Growth and Creative marketers.

⛳️ Requirements

• A Bachelor's degree and pertinent experience.

• Over 5 years of experience in performance marketing.

• Extensive, hands-on experience in managing and scaling paid direct response campaigns on Meta and TikTok.

• Personally handled substantial monthly budgets exceeding $1M across paid social channels.

• Strong grasp of digital marketing metrics, tracking, and attribution.

• Proficient in A/B testing, audience segmentation, experimental design, and analysis.

• High level of analytical independence using SQL and BI tools like Omni, Looker, or Tableau.

• Experience in building forecasts or scenario models for expenditure and acquisition decisions.

• Familiarity with AI tools to enhance workflow efficiency and automate repetitive tasks.

• Background in marketing B2C services, subscriptions, or other non-ecommerce, higher-consideration direct response businesses.

• Experience in healthcare/healthtech or regulated-industry marketing is a plus.

• Must be authorized to work in the U.S.; Talkiatry participates in E-Verify.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance starting on the first day of employment.

• 401K plan with matching contributions.

• Generous paid time off (PTO) along with paid holidays.

• Paid parental leave.

• Opportunities for learning and professional development.

• Support for team well-being.

• A collaborative, mission-driven workplace.