Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee customer acquisition initiatives for Joist, a flagship SaaS product of EverPro

• Establish Joist’s acquisition strategy and growth roadmap

• Create annual and quarterly growth plans for web, iOS, and Android platforms

• Prioritize investments based on their impact on business, acquisition economics, and potential for long-term growth

• Manage a multi-million-dollar acquisition budget encompassing Paid Search, Paid Social, Display, Affiliate, App Store, and emerging channels

• Collaborate with Paid Media to define strategies, allocate budgets, and assess success

• Optimize the channel mix and investments based on performance metrics

• Develop and oversee the experimentation roadmap for acquisition, landing pages, messaging, onboarding, pricing, and conversion

• Handle acquisition forecasting and planning

• Work closely with Analytics to establish measurement, dashboards, and attribution

• Utilize data to identify trends, clarify performance, and guide investment decisions

• Offer strategic guidance for SEO and Growth Analytics

• Align acquisition strategies with priorities in Product Marketing and Lifecycle Marketing

• Present growth performance, forecasts, and recommendations to senior leadership

• Translate complex data into comprehensible business insights

• Represent Growth Marketing in planning, budgeting, and business review sessions

⛳️ Requirements

• 10+ years of experience in Growth, Performance, or Digital Marketing

• Preferably experience in SaaS, Product-Led Growth (PLG), or subscription-based companies

• Proven track record in owning customer acquisition strategies and achieving measurable business outcomes

• Experience managing substantial paid media investments; $10M+ is preferred

• Strong skills in forecasting, experimentation, and analytics

• Profound understanding of web, mobile, and app growth strategies

• Experience in influencing cross-functional teams without direct management authority

• Exceptional communication skills and professional presence

• Ability to think strategically while executing hands-on

• Experience in payments, fintech, or subscription businesses is preferred

• Experience in scaling mobile apps and App Store Optimization is preferred

• Familiarity with tools like Braze, Iterable, or Customer.io is preferred

• Experience with Product-Led Growth is preferred

• Must be eligible to work without sponsorship

• Must be capable of working within the United States or Canada

🏝️ Benefits

• Immediate access to health and wellness benefits from Day 1

• Annual wellness stipend

• 401k plan with up to a 4% match and immediate vesting

• Generous and flexible time-off policy (FTO)

• Employee Stock Purchase Program

• Options to work in-office, remotely, or in a hybrid model within the country of employment

• Flexibility for remote work

• Potential for in-office arrangements near an EverCommerce location