User Acquisition Manager – PPC

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take ownership and optimize Google Ads campaigns (Search, PMax, UAC, Display, YouTube) across the Asia and Australia markets.

• Expand into paid social platforms (Meta, TikTok, Snapchat) as capacity and skillset permit.

• Oversee budget pacing and reallocation among various markets and channels.

• Achieve regional KPI targets, specifically ROAS and CPA for first-time deposits.

• Conduct structured A/B testing on creative assets, bidding strategies, and audience targeting.

• Keep track of iOS attribution limitations (ATT/SKAD), PMax placement-level visibility, and regional regulatory requirements.

• Adapt campaign strategies to align with market language, competition, regulations, and payment/funding behaviors.

• Collaborate with regional marketing and compliance teams for creative approvals and market entry timing.

• Communicate with Google and relevant social media platform account teams.

• Provide weekly reports on expenditure, revenue, ROAS, and CPA, highlighting any anomalies.

⛳️ Requirements

• Minimum of 3 years of hands-on PPC management experience, particularly in fintech, trading, or regulated financial services.

• Direct and in-depth experience with Google Ads (Search, PMax, UAC).

• Familiarity with mobile attribution challenges (iOS ATT/SKAD, modeled vs deterministic conversion data).

• Ability to operate comfortably across multiple markets and currencies at the same time.

• Strong analytical skills to translate performance dashboards into budgetary or bidding decisions.

• Eagerness to understand the company's compliance policies.

• Proficiency in written and spoken English.

• Experience with paid social platforms (Meta, TikTok, Snapchat Ads Manager) is a valuable bonus, though not mandatory.

• Previous exposure to APAC or ANZ paid media is a significant advantage.

• Experience in a regulated advertising environment is beneficial.

• Additional language skills in the Asia region (Mandarin, Vietnamese, Bahasa) are a plus but not essential.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Access to ongoing professional development and training.

• Flexible work arrangements to support work-life balance.