Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Establish the acquisition strategy and growth roadmap for Joist.

• Create annual and quarterly growth plans for Web, iOS, and Android platforms.

• Prioritize investments according to business impact, customer acquisition economics, and long-term growth potential.

• Discover opportunities to drive growth and challenge existing assumptions.

• Manage Joist's multi-million-dollar acquisition budget across Paid Search, Paid Social, Display, Affiliate, App Store, and emerging channels.

• Collaborate with Paid Media to define strategy, allocate budgets, and assess success.

• Optimize the channel mix and investment based on performance metrics.

• Develop and oversee Joist's experimentation roadmap covering acquisition, landing pages, messaging, onboarding, pricing, and conversion.

• Take charge of acquisition forecasting and planning.

• Work alongside Analytics on measurement, dashboards, and attribution processes.

• Utilize data to identify trends, elucidate performance, and guide future investments.

• Provide strategic direction for SEO and Growth Analytics initiatives.

• Collaborate with Product Marketing and Lifecycle Marketing on go-to-market strategies.

• Align teams around shared objectives and high-impact projects.

• Present growth performance, forecasts, and recommendations to senior leadership.

• Convert complex data into clear business insights.

• Represent Growth Marketing in planning, budgeting, and business review meetings.

⛳️ Requirements

• Over 10 years of experience in Growth, Performance, or Digital Marketing, preferably in SaaS, PLG, or subscription-based businesses.

• Proven track record of owning customer acquisition strategies and achieving measurable business outcomes.

• Experience overseeing substantial paid media investments (preferred $10M+).

• Strong skills in forecasting, experimentation, and analysis.

• Comprehensive understanding of Web, mobile, and app growth dynamics.

• Ability to influence cross-functional teams without direct management authority.

• Exceptional communication skills and a strong executive presence.

• Strategic mindset combined with practical execution capability.

• Preferred experience in payments, fintech, or subscription businesses.

• Preferred background in growing mobile applications and App Store Optimization (ASO).

• Familiarity with lifecycle platforms such as Braze, Iterable, or Customer.io is preferred.

• Experience in a Product-Led Growth environment is preferred.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work in a manner that suits you best within your country of employment – in-office, remote, or hybrid.

• Comprehensive wellness benefits, including an annual wellness stipend.

• Starting with 3 weeks of vacation.

• A paid volunteer day of your choice.

• 2 floating holidays to celebrate occasions that are meaningful to you.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.