Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take full ownership of funnel performance from start to finish, establishing conversion targets at each stage and collaborating with BDR and onboarding teams to eliminate obstacles.

• Experiment with new channels, campaigns, and strategies to identify the highest return on investment.

• Oversee Australia's demand and lead generation strategy across paid, organic, and lifecycle channels.

• Manage the strategy and execution of paid media, including Google Ads and Meta campaigns.

• Develop and oversee email nurture sequences, automation processes, and lead scoring systems.

• Ensure all leads are captured, tagged, and nurtured effectively through to conversion.

• Create and test landing pages tailored for hospitality, retail, trades, and professional services sectors.

• Oversee the PaySauce AU website and address any conversion drop-off issues between ad clicks and sign-ups.

• Manage growth reporting for Australia, linking spending, channel performance, and pipeline results.

• Track Australian SEO performance and provide insights to enhance organic visibility.

⛳️ Requirements

• Demonstrated experience in leading demand and lead generation efforts for a SaaS, fintech, or similarly dynamic organization.

• Strong practical background in paid media.

• Comfortable managing a budget and reporting on ROI across Meta and Google platforms.

• Proficient in working with limited budgets while discovering innovative, cost-effective methods to test and scale initiatives.

• Proven history of enhancing funnel and conversion metrics throughout a multi-stage buying process.

• Confident in utilizing GA4, HubSpot, and dashboards from paid platforms.

• A solid understanding of SEO and AI-driven search developments is viewed positively.

• Familiarity with the Australian small business landscape and relevant regulatory context is advantageous.

🏝️ Benefits

• Lead demand generation for a successful, NZX-listed SaaS company at the beginning of its growth journey in Australia.

• Significant opportunity to establish a growth engine from scratch in a greenfield market of 694,000 micro-businesses.

• Genuine freedom to experiment, test, and advocate for your own ideas.

• Collaborate closely with the Head of Growth (AU), exerting real influence over strategy and direction.

• A people-centric culture founded on empathy, kindness, and a genuine commitment to its employees.

• A lean, high-trust environment where decisions are made swiftly and initiatives are executed effectively.