Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement quarterly demand-generation strategies that align with commercial objectives.

• Identify target demographics and opportunities, choose appropriate channels and tactics, create and launch campaigns, assess outcomes, and refine based on insights.

• Convert product positioning, market insights, customer requirements, and commercialization goals into effective demand-generation strategies.

• Design, execute, and enhance integrated campaigns across paid media, email, web, content, prospect communications, and innovative approaches.

• Manage the entire webinar program, including audience engagement and promotion strategies, registration, follow-up, and performance measurement.

• Develop and refine nurture programs tailored to specific audiences and verticals, incorporating journeys, triggers, segmentation, and sales-readiness pathways.

• Utilize HubSpot, campaign analytics, and business intelligence tools to assess qualified demand, track pipeline progress, and evaluate revenue contributions.

• Establish measurement protocols, test targeting and messaging, compare performance across campaigns and channels, and inform investment strategies.

• Leverage AI for campaign creation, research, content generation and repurposing, nurturing, experimentation, and analysis.

• Initiate and manage a demand-generation pilot in Australia/New Zealand or the UK/Ireland.

• Collaborate with teams from Product Marketing, Sales, Business Development, Customer Success, RevOps, Marketing Operations, Events Marketing, Communications, Customer Marketing, and Creative.

• Report directly to the Director of Marketing.

• Contribute to building a more robust, scalable demand-generation engine while enhancing commercialization, nurturing, event-to-demand, AI, and international growth capabilities.

⛳️ Requirements

• Must reside in Canada and have valid work authorization.

• Proven experience in owning B2B demand generation with accountability for qualified leads, pipeline, and commercial results, preferably in a SaaS or a complex B2B context.

• Demonstrated experience in designing, launching, measuring, and optimizing integrated campaigns across various channels including paid media, email, web, content, nurturing, and virtual events.

• Background in launching a new product or significant product development and creating demand for it.

• Experience in independently planning and executing webinars or other virtual events from start to finish.

• Proficient in using marketing and funnel data to assess performance, identify trends, make investment choices, and understand the contribution of marketing activities to pipeline and revenue.

• Experience in building or significantly enhancing nurture programs, segmentation, automation workflows, and regular prospect communications using HubSpot or similar tools.

• Proven collaboration with Sales and Product Marketing to translate customer, market, and product insights into demand-generation strategies.

• Experience in effectively utilizing AI in day-to-day marketing activities.

• Experience generating demand outside of North America, particularly in Australia/New Zealand or the UK/Ireland, is a plus.

• Having worked as the sole Growth Marketer or one of a few would be particularly relevant.

• Ability to work autonomously, make informed recommendations, prioritize tasks effectively, and drive projects forward.

• Hands-on experience with campaign strategy, advertising platforms, webinar planning, landing pages, and email workflows.

🏝️ Benefits

• $3,000 annual budget for learning and development.

• Fully remote work within Canada, with the option to work internationally for up to six weeks each year.

• Flexible vacation policy (most team members take 4–6 weeks off annually).

• Monthly Acuity Days (a collective day off on Fridays).

• Two-week company-wide closure every December.

• Health benefits provided from day one for you and your dependents.

• High levels of trust and autonomy in how you accomplish your work.

• Thoughtful and asynchronous communication within a distributed team.

• Opportunities for focused work while promoting intentional collaboration and connection.

• A sustainable work approach that emphasizes impact over performative busyness.